Tourism Ireland

Closing Date: Tuesday, 15th September 2026 at 12pm (GMT+1)

This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

About Us

At Tourism Ireland, we market the island of Ireland overseas. We take pride in connecting millions of visitors each year to all the island has to offer. Tourism is an industry supporting over 300,000 jobs across the island of Ireland and it thereby contributes meaningfully to economies and communities. We partner with sister agencies, airlines, ferry companies, accommodation providers, visitor attractions and others to grow the value of tourism, and to provide visitors with an inspiring and unique experience. Set up under the auspices of the Good Friday Agreement, Tourism Ireland plays an important role as a North South body for a key industry on the island of Ireland, serving both Northern Ireland and Ireland

Role

Purpose of the role:

• Generate positive publicity for the island of Ireland as a compelling destination for US travellers to visit, and ensure strong brand appeal among target audience, via the development of a planned programme of targeted activities.
• Support both the publicity and consumer marketing teams by activating and developing integrated publicity strategies that elevate paid media efforts and strengthen partnership and sponsorship initiatives.
• Support the delivery of high-impact publicity activities and ensure effective communication with stakeholders, media, and consumers.

Note: This role will involve some travel and work outside normal business hours.

Key Results Area Media Relations

work closely with Publicity and Communications team to coordinate logistics and itineraries for visiting journalists and influencers to visit Ireland and participate in key media events both in Ireland and in the US.

• Accompany group press trips and / or film crews on location as required, ensuring smooth logistics and effective media engagement.
• Build and nurture strong relationships with key media contacts, industry stakeholders, and Tourism Ireland colleagues ensuring timely management of media inquiries and opportunities.
• Assist the team in identifying new media contacts aligned with business priorities (luxury, culinary, outdoor activities, sustainable travel, business events).

Event Management

plan, coordinate, and execute a program of in-person events and promotions such as the annual Marketing Plan Launch, Ministerial visits, media receptions, sales missions, etc.

• Project manage events, coordinating responsibilities with publicity and communications team as well as colleagues across all relevant departments.
• Represent Tourism Ireland at industry, press, and corporate events as required.
• Collaboration with Advertising and Consumer Engagement team
• Contribute ideas for and help distribute earned storylines that support major partnership and sponsorships, such as creating media angles for consumer brand partnerships.
• Collaborate with the Digital & Content Marketing Executive to repurpose high-quality press coverage and influencer content for Tourism Ireland’s paid media campaigns, owned social channels, and email newsletters.
• Assist in implementing the digital publicity strategy in collaboration with the broader PR team and ensure timely internal communications so colleagues are informed and have access to all relevant digital content.

Reporting & Monitoring:

• Track media coverage, ensuring all outputs are captured effectively by Tourism Ireland service providers, and maintain reports as related to owned projects to establish performance against agreed targets.
• Ensure compliance with GDPR policies and internal procedures within the scope of roles responsibilities

Perform additional duties as reasonably requested by the company.

The Person

The successful candidate will possess the following skills, experience and competencies.

• A third level qualification in Marketing / Communications / Business or Media Studies.
• 2-3 years' experience and record of achievement in a media relations or similar role.
• Excellent verbal and written communication skills. Track record of developing and delivering innovative and impactful presentations as well as an ability to produce high-quality briefing materials.
• An integrated mindset and basic understanding of the marketing funnel and how earned, owned, and paid media work together to drive results.
• Ability to work cross-functionally with the full Consumer Marketing and Publicity teams, balancing the fast-paced nature of publicity with the long-lead planning required for advertising, sponsorships, and partnerships.
• Strong interpersonal skills and a team player.
• Experience creating/ editing video content for digital and social channels
• All employees/candidates are expected to be able to show evidence of demonstrating Tourism Ireland's values in practice.
• Respect
• Ownership
• Creativity
• Knowledge of the island of Ireland and its tourism product.
• Experience working in the Leisure/Tourism/Hospitality sector.

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.