Poirier Group

Role: Content Marketing Coordinator

Reports to: Marketing Manager

Responsibilities

Content Creation (70%)

• Write copy for LinkedIn articles and adhoc marketing material requests utilizing TPG’s internal AI platform, confirming sources are recent, legitimate, and valid

• Collaborate with internal subject matter experts to review drafts, confirm content relevance and accuracy. Support keyword research and implement SEO best practices, including titles, meta descriptions, headers, internal linking, image optimization, and on-page SEO

• Review, edit, and proofread content including case studies, website copy, articles, and marketing collateral to ensure clarity, consistency, and alignment with TPG's brand voice

• Repurpose content for LinkedIn and email quarterly newsletter campaigns, and other digital marketing channels. 

• Source appropriate images for inclusion in all content, including social media posts

• Design engaging social media graphics and cover images that align with TPG's brand and support content promotion
• Support the execution of the monthly content calendar in collaboration with the Marketing Manager, aligning content with marketing priorities, service offerings, industry trends, and SEO opportunities

Website Maintenance (20%)

• Publish updates and format website content in WordPress and/or Webflow following established templates and brand guidelines

• Maintain existing website content by updating copy, images, downloadable assets, and supporting materials as required
• Perform basic quality assurance checks before publishing, including formatting, links, and image quality

Marketing Research & Other (10%)

• Support competitor and industry research to identify content ideas, topics, and marketing trends
• Other duties as assigned in the marketing department

What You Bring to the Role:

• Experience creating B2B digital content for a professional services firm employing SEO to increase relevant website traffic

• Energy and Passion: You are a highly productive individual who is excited by new challenges and is driven to deliver consistent value for the business

• Design and Content Expertise: Strong eye for design and content, knowing how to capture attention and craft messaging that resonates with an executive audience. You have a keen sense for persuasive and professional copy that encourages readers to act

• Detail-oriented: Exceptional focus on accuracy and quality control. You rigorously fact-check content, scrupulously edit copy against TPG brand guidelines, and execute detailed QA checks on web pages, email newsletters, and social assets before publication

• Curious and Proactive: With an interest in researching competitors, industry trends, and new marketing ideas to continuously improve content performance. You are comfortable working independently and seek to understand where ambiguity exists

• Tech-Savvy & Connected: You are comfortable adapting and applying new technologies as the marketing industry evolves, to improve efficiency and increase content performance

• Quick Learner: You can rapidly master a new portfolio and understand our brand, what differentiates us in the market and apply that to all your work

• Project Management: Strong ability to manage multiple projects and resources effectively, while maintaining a focus on the details and meeting deadlines

Qualifications: 

• College diploma or university degree in Marketing, Communications or a related field
• 1-3 years of direct experience writing content for professional B2B services to reach decision-makers in the North American market

• Content Management Systems: Experience with WordPress, familiarity with Webflow is an asset

• SEO: Understanding of SEO, experience with Keyword research, on-page SEO, content optimization

• Analytics & Reporting: Familiarity with Google Analytics 4, Google Search Console, and SEO tools such as SEMrush or Ahrefs is considered an asset
• Core Applications: High proficiency in Microsoft Office Suite is required
• Proficiency in Canva is required

Recruitment Process

Our comprehensive recruitment process is designed to identify top talent who align with our values and meet the high standards of The Poirier Group. It includes multiple stages to give you and us the best opportunity to evaluate fit and potential:

• Two Video Interviews: These initial conversations allow us to understand your experience, competencies, approach, and value fit. We welcome you to interview us! 
  
• Online Assessments: To understand your behavioural and cognitive abilities.
• Case Study: An opportunity for you to showcase your skills 
  
• In-Person Panel Interview: Meet with members of your future team 
  
• Final Interview with Our CEO: A chance to connect directly with the firm’s leadership to explore alignment with our vision, values, and long-term goals.
  

We are committed to a transparent, respectful, and supportive selection process and welcome candidates who demonstrate both the skills and mindset required to contribute meaningfully to our culture and client success.

Benefits 

• A highly supportive, collaborative environment that energizes and inspires your best work 

• Opportunities for ongoing development with Coaching and access to professional growth resources 

• Flat Organizational Structure with a collaborative environment that encourages open communication and empowers individuals at all levels 

• Varied and challenging engagements across multiple industries and North America, allowing breadth of experience 

• Comprehensive benefits, including health, dental, lifestyle/wellness programs, and onsite gym and sauna 

• Bi-annual company retreat and numerous social events fostering connection and culture 

Desired Personal Attributes

• Humble and collaborative team player who prioritizes collective success over personal accolades.
• Service-oriented mindset focused on delivering the highest good for clients and fostering long-term partnerships.
• Open and coachable with a growth mindset; embraces feedback and continuous learning.
• Resilient under pressure, with solid judgment when managing complexity and competing priorities.
• Strong interpersonal and emotional intelligence skills to be able to build trust quickly and rapport with diverse stakeholders.
• Best-in-class levels of discipline, focus, and sense of urgency.
  

Who We Are: 

The Poirier Group (TPG) is a dynamic and growing management consulting firm operating throughout North America. We specialize in operational strategy, business transformation, and process improvement, with a focus on aligning human elements to drive meaningful and lasting change. With a track record of over 20 years exceeding client expectations, we work across various industries, including Retail, Grocery, Private Equity, Health Sciences, and Supply Chain. 

At TPG, we pride ourselves on being a values-based organization that thrives on delivering exceptional client service. If you have a passion for excellence and enjoy working in a fast-paced, results-oriented environment, we’d love for you to bring your best to our team! 

TPG is one of the current winners of Forbes' Best Management Consulting Firms, Canada’s Most Admired Corporate Cultures™ from Waterstone Human Capital, recognizing organizations with strong corporate cultures contributing to high-performance. For the third year in a row, we have ranked in the Top 25 Boutique Consulting firms in North America by Vault.com. This year we also ranked in additional categories, including the "Consulting Top 50" and in the top 25 for "Quality of Life Categories," including Diversity, Overall Business Outlook, Firm Culture, Training & Mentoring, Employee Satisfaction, Firm Leadership Interaction with Clients, and more. For a third year in a row, we have been certified by Great Places to Work.