Tagr Holdings

Director of Marketing
TAGR Holdings Portfolio of 5+ Small Businesses
Location: Remote-first Phoenix metro (occasional in-person: Tempe, Mesa, Scottsdale)
Employment: Full-time
Reports to: CEO / Owner
Structure: Holding company First marketing hire
Compensation: $60k - $100k annually, depending on experience
About the Company
We're a fast-growing holding company that acquires and builds exceptional small businesses across professional services, property management, and skilled trades both B2B and B2C. No corporate bureaucracy, no endless approvals. We move fast, rely on data, and buy good businesses that need modern marketing engines. This is our first marketing hire. You'll own the entire playbook across the portfolio, reporting directly to ownership.
Responsibilities
What you'll own:
Diagnose newly acquired companies' marketing gaps and deploy a 90-day growth playbook tailored to each business local SEO, content strategy, paid acquisition, or tenant outreach
Write and own all copy across the portfolio landing pages, campaigns, email sequences shifting voice and register per brand, not per template
Own the marketing P&L: track CAC, LTV, ROAS, and MER across every portfolio company
Build and operate the full marketing tech stack (Klaviyo, Meta Ads Manager, GA4, CRMs) for each company from setup to scale
Launch and manage paid and organic campaigns across channels search, social, email, and local
Develop reputation, review, and referral strategies for blue-collar and professional services brands
Report results directly to the CEO/Owner with data-backed performance summaries
Context-switch across property management on Monday, professional services on Wednesday, and a trades company on Friday without missing a beat
Requirements
35 years of hands-on marketing execution growth agency, in-house startup, or operator role; you've built campaigns end-to-end, not just advised on them
Experience across both B2B and B2C marketing (bonus, not required)
Fluency in trust-based and local marketing you understand how reputation, referrals, and reviews drive growth in services and trades businesses
Proficiency in paid media: Meta Ads Manager, Google Ads, or equivalent
Proficiency in marketing analytics: GA4, attribution models, and performance reporting
Hands-on experience with at least one CRM and one email/SMS platform (Klaviyo preferred)
Strong copywriting skills you can write a landing page, ad creative, and email sequence without a dedicated copywriter
Comfortable context-switching across multiple brands and industries simultaneously
Autonomous operator mindset you set direction, execute, and report without waiting for committee approval
Obsessed with ROI you treat marketing dollars like they're coming out of your own account
Why This Role
Direct mentorship from ownership learn how private equity and holding companies actually operate from the inside
Zero red tape: if an idea makes financial sense, you launch it tomorrow no 3-week approval chains
Performance-based comp with real upside your pay moves when the numbers move
Mostly remote with occasional in-person in Tempe, Mesa, and Scottsdale; flexibility built in from day one
A portfolio track record no single-brand job can match: 5+ companies across 3 industries in 23 years is a legitimate career accelerant

How to Apply
Send your resume and 23 sentences about a campaign you built from scratch what you did and what it returned. No cover letter needed.