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Digital Marketing Manager

Who are we?

CertaSite is a fast-growing fire and life safety company. Fire and life safety is our passion. It’s all we think about. We leverage our hard-earned expertise to give people peace of mind, confidence, and more time to pursue their core businesses. Since 2018, we have grown from four to 15 markets serving over 14,400 customers throughout the Midwest.

As we grow and expand into new markets, we are building a team that loves what they do and has fun doing it. If you are looking to be challenged every day and for an opportunity to make a huge impact and grow with a mission-driven company focused on the customer, we hope you will consider this amazing opportunity.

Our Mission: To protect and provide a meaningful impact to as many lives as possible

Our Vision: Delivering the most dependable and simplified life safety solution on the planet

Our Values:

• Passionate – Relentless pursuit to be great, not just good enough. And we have fun doing it.

• Impactful – Our work makes a real difference in the world. We literally save lives, but that’s just the beginning.

• Innovative – We believe there is always a better way. We don’t stop until we find it.

• Genuine – We do what we say, and we mean it.

ROLE OVERVIEW

If you live and breathe digital marketing and marketing operations, we want to talk to you. We are looking for a self-starter Digital Marketing Manager with a passion for the customer and life safety to develop, implement, track and optimize our lead nurture, customer marketing, SEO, SEM, and account-based digital marketing campaigns.

We are looking for a Digital Marketing Manager, who will be responsible for the management of all marketing operations, digital platforms, and marketing automations, including developing strategies to: improve funnel conversion, support cross-sell and up-sell campaigns through customer marketing, track revenue attribution, increase website traffic, and optimize SEM and SEO campaigns. You will monitor performance and measure success of the campaigns to help achieve the marketing department’s revenue goals and KPIs. You will collaborate with customers, outside agencies, fellow members of the marketing team, and others to help build brand recognition. This is a fast paced and demanding role with high visibility within the company. This role reports to the Director of Marketing.

WHAT YOU WILL BE DOING

• Lead digital marketing campaigns from the idea stage to execution and implementation

• Create and manage marketing automation workflows to support nurture campaigns for all stages of the sales and marketing funnel

• Plan and execute all digital marketing, including lead nurture, customer marketing, and SEO/SEM

• Manage and maintain website and oversee management of updates, design, and user experience on all digital channels

• Improve CertaSite’s SEO and Google rankings for target topics and audiences

• Collaborate with internal teams to create landing pages and optimize user experience

• Plan, execute, and measure experiments and conversion tests

• Measure and report performance of all digital marketing campaigns against goals

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Develop and monitor SEM campaign budgets

• Identify trends and insights, and optimize spend and performance based on the insights

• Stay current with emerging opportunities in the digital marketing world

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies and provide suggestions for adoption

• Identify the latest trends and technologies affecting our industry

• Work with your team to brainstorm new and innovative growth strategies

QUALIFICATIONS

• Bachelor's degree in marketing or related field required

• Minimum of 3-5 years of experience in digital marketing and marketing operations

IDEAL QUALITIES

• Experience working in CRM to build/manage marketing automation workflows, HubSpot preferred

• Demonstrable experience leading and managing SEO/SEM, marketing database, lead generation, and/or display advertising campaigns

• Working knowledge of and ability to implement SEO best practices, particularly technical SEO

• Demonstrable experience with writing schema and optimizing web page performance

• Experience identifying target audiences and creating engaging digital campaigns

• Strong analytical skills and data-driven thinking

• Solid knowledge of website analytics tools and certifications in Google Analytics and Google Ads

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Working knowledge of ad serving tools (e.g., AdRoll, Listen Loop)

• Experience in setting up and optimizing Google Ads campaigns

• Up-to-date with the latest trends, technologies, and best practices in digital marketing

• Experience creating and managing multichannel digital marketing campaigns and account-based marketing to reach marketing and business revenue goals

• Good at problem-solving and communication

• Excellent verbal and written communication skills, grammar, and punctuation

• Must be detail-oriented, well-organized, with the ability to work on multiple projects

• Takes initiative, can work without supervision and begin tasks independently

WORKING CONDITIONS amp; PHYSICAL REQUIREMENTS

• Controlled climate, office environment

• Occasional work from home options

• Required to sit for long periods of time, 8 or more hours per day

• Frequently required to use monitor, keyboard, mouse and phone

COMPANY PERKS

• Work at a mission-driven company, focused on people

• Comprehensive medical plan options, including dental and vision

• 401K plan with company match

• Generous paid-time off, paid holidays, and paid paternity leave

• Education reimbursement program

• 2021 growth plan includes continued growth and expansion into new markets and products and services

This is a unique opportunity to join a great team at a company that is quickly growing and evolving. Significant potential for growth.