Tactical Brands

Job Description for Marketing Coordinator / Content Creator

February 1, 2025

Position currently being performed by an outside agency. Will consider hiring if the right candidate is found.

Job Description for Marketing Coordinator/Content Creator:

Company description

Tactical Brands LLC's mission is to develop product brands that provide the "do-ers" of this world with better performance, better safety, and better capabilities to get the job done. Practically speaking, Tactical Brands LLC is a dynamic brand-creating sales and marketing organization that competes in national and international markets.

Believe it or not, this company and this position are based in LaMoure, ND (60 miles south of Jamestown and Valley City). We will consider a flexible work schedule and a hybrid remote/on-site arrangement. However, this position requires the applicant to locate within 40 miles of LaMoure and frequently work face-to-face, in person, with our team. Living and working in the LaMoure, ND area, this position will allow you to have a high standard of living and an enjoyable lifestyle.

This is a salaried position that provides an excellent compensation package right from the beginning and has enormous growth potential.

General Description of the position

As the Marketing Coordinator/Content Creator, you will play a crucial role in coordinating our collection of marketing service agencies, freelancers, and other marketing resources in order to create and execute engaging marketing campaigns that drive brand awareness, generate sales, and foster customer loyalty. Your responsibilities will encompass a wide range of analytical and creative tasks, including e-commerce inbound and outbound marketing, social media marketing, email marketing, content creation, etc.

Reporting to the CEO, you will have a high degree of autonomy and an expectation to develop strategy and execute that strategy. This is an ideal role for someone who 1. is both creative AND analytical, 2. thrives in a high autonomy environment, and 3. has the deep desire and motivation to constantly learn more.

At first you will be a one-person department supported by our various specialized marketing agencies, remote freelance providers, and subject-matter-experts. You will learn a lot from these outside experts. As our company grows and your skills and experience develop, you could eventually be leading a team of in-house marketing professionals working as a department supporting several brands.

Required Traits

Leadership Skills: As a potential future manager, the ability to lead and inspire a team is essential. This includes setting clear goals, providing guidance, and fostering a collaborative and innovative environment. Right away you will have an opportunity to develop those skills managing the interaction with our marketing agency and various ad hoc contractors. This role requires an individual who can efficiently manage people and multiple projects.

Strategic Thinking: Developing and executing a comprehensive marketing strategy requires strategic thinking. This involves analyzing market trends, identifying opportunities, and aligning marketing efforts with business objectives.

Analytical Skills: Being able to analyze data and metrics to evaluate the performance of marketing campaigns is important. This helps in making informed decisions and optimizing future strategies.

Creativity: Competing on a national and international stage, creativity is key to standing out. This includes developing creative campaigns and finding innovative ways to reach and engage target audiences. Note that much of your efforts will be in creating content in the form of online ads, blog content, listing content, and a big focus on video content.

Communication Skills: Assertive and clear communication skills are essential for effectively conveying messages to internal teams, external stakeholders, and the public. This includes written, verbal, and presentation skills. You will be in front of the camera as well as behind it, especially in the beginning.

Adaptability: The marketplace is dynamic, and strategies may need to be quickly adjusted based on changing market conditions. Being adaptable and open to change is important in this role.

Ability to Learn: No matter how educated or experienced you may be, you will need to be in a constant state of learning new skills and information in this position. If you understand marketing in today's environment, you'll know why.

Passion: We are looking for the type of person who understands that if something is worth doing, it's worth doing well, ...with everything you've got. We are building a brand worth believing in, one that provides society with a lot of value. That is something worth being passionate about!

Knowledge, Skills, and Qualifications

While no single person will possess all the qualifications listed below, the ideal candidate will have many of the following professional knowledge, skills, and qualifications.

Don't worry, we already know that you will not have all the skills and experience necessary to accomplish your mission (we didn't even bother listing all the things you'd need to know). We will work with you to strengthen your weak areas, provide training on systems and platforms that are new to you, and help you grow into this massive responsibility. You just need to convince us that you are willing and able to learn, ...and will continue to push yourself toward excellence.

• 4-year degree in Marketing, or 4-year Business degree with a strong Marketing minor/emphasis.
• A highly developed understanding of what Branding is and how to create and nurture a brand identity and brand story.
• Proficiency with various digital marketing channels, including website, email, and social media.
• Experience with Google Ads, Merchant Center, and paid social media advertising.
• Excellent knowledge of MS Office apps, Google Workspace, HubSpot, and other business and marketing computer software and online applications
• Experience in Google and Meta Analytics and communicating campaign results.
• Strong analytical skills, with the ability to independently derive insights from data.
• Strong writing, editing and proofreading skills; experience writing marketing content for a variety of channels.
• Ability to handle multiple tasks, focus on completing projects, and meet deliverables on time.
• Generous Salary and Discretionary Bonuses
• Generous PTO from first day
• Professional development assistance (and tons of free paid training)