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TRUEWERK is seeking a Senior Manager of GTM & Marketing Operations in Denver, Colorado to serve as the operational backbone of the marketing organization. This role owns how the marketing function plans, executes, and delivers work at scale—building the systems, processes, and cross-functional alignment that power brand go-to-market execution from brand across direct-to-consumer, wholesale, and B2B channels.

You will be the connective tissue between Marketing, Creative, eCommerce, Sales, and Operations—driving clarity, accountability, and momentum from concept through launch. Partnering closely with the CMO and Creative leadership, you will lead the GTM process and marketing operations function while overseeing creative traffic management and content production to ensure work moves efficiently and lands at a high standard.

This role calls for a strategic operator who can build systems and stay close to execution—someone who anticipates bottlenecks before they happen, brings order to fast-moving environments, and translates plans into results. You're exceptionally organized, a strong communicator across all levels of an organization, and comfortable leading cross-functionally—influencing without formal authority. You balance precision with speed, and you’re energized by the challenge of enabling a creative, omnichannel marketing team to scale.

Role & Responsibilities Go-to-Market (GTM) Process & Project Management

• Own and optimize TRUEWERK’s cross-functional GTM process across phases and stage gates, driving impactful product launches and integrated campaign execution.
• Build and manage integrated planning calendars and timelines, ensuring alignment across Marketing, Creative, Ecommerce, Sales, and Operations.
• Establish clear project management frameworks, workflows, communication cadences, and milestone structures that drive accountability and visibility across all channels.
• Partner with stakeholders to define priorities, sequence work effectively, and ensure resources are aligned to business goals.
• Develop and evolve GTM best practices tailored to TRUEWERK—ensuring processes scale with the business while honoring the distinctiveness of our brand and culture.
• Continuously improve processes to increase speed, clarity, and output quality.

Marketing Operations

• Drive end-to-end marketing operations, including timelines, workback schedules, and prioritization across all initiatives.
• Lead budget coordination, tracking, and forecasting in partnership with Finance and channel owners; oversee resource allocation across the marketing function.
• Implement and manage tools, systems, and reporting that support planning, execution, and performance visibility—including PM platforms (Monday.com) and digital asset management systems (Bynder).
• Develop and maintain SOPs, identifying opportunities to automate, delegate, or eliminate steps for scalability across a growing, multi-channel business.
• Monitor and report on creative bandwidth, production output, and campaign pipeline to support resourcing and prioritization decisions.
• Support marketing leadership in identifying resources, stakeholders, and timelines associated with key business objectives tied to TRUEWERK’s strategic plan.

Creative Traffic Management & Production

• Oversee creative traffic management—ensuring efficient intake, prioritization, and resourcing of all creative work across wholesale, ecommerce, brand, and marketplaces.
• Partner with Creative leadership to manage workflows from brief through final delivery, maintaining quality standards and timelines at every stage.
• Oversee production across campaigns, including photoshoots, video productions, and content creation
• Build and manage livestream and production operations, ensuring seamless execution from planning through broadcast.
• Identify, vet, and manage external agencies, l vendors, freelancers, and production partners to deliver high-quality work on time and on budget.
• Enforce and develop brief and creative request best practices, ensuring clarity and readiness at intake.

Qualifications Must Have

• 8+ years of experience in marketing operations, creative operations, production, or a related function within a scaling consumer brand.
• Deep expertise in project management, including building systems, workflows, and team coordination across complex, multi-stakeholder initiatives.
• Background overseeing and managing creative production and/or traffic management across digital and physical touchpoints (email, digital, retail, TV, OOH, and emerging channels)
• Experience managing marketing budgets, timelines, and resource allocation at scale, including budget coordination with Finance partners and ownership of digital asset management platforms.
• Proven track record building and optimizing GTM processes in a fast-paced, cross-functional environment spanning multiple channels and stakeholders.
• Expertise with the following platforms: Monday.com, Bynder, Figma, Google Suite.

Preferred

• Experience in apparel, footwear, outdoor, or similar seasonal industry.
• Experience working across DTC, wholesale, and B2B/enterprise channels simultaneously.
• Familiarity with livestream production planning and execution.
• Agile methodology expertise; PMP, CAPM, or CSM certification is a plus.
• Proficiency with Adobe Creative Suite.

About TRUEWERK

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated team of about 50 employees and a strong growth trajectory, we’re building a company – and a culture – grounded in performance, integrity, and continuous improvement.

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to:

• Employer-paid medical (HDHP & PPO options) and dental plans
• Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
• Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
• Affordable coverage for dependents and domestic partners
• HSA with monthly employer contribution
• FSA, dependent care, and commuter spending accounts
• Employee Assistance Program (free mental health, financial, and legal counseling)
• Volunteer and community-building opportunities
• 401(k) with company match
• Monthly hybrid work stipend
• Hybrid working schedule (with great snacks!)
• Annual performance bonus
• Unlimited PTO policy and paid company holidays
• Free workwear for you and discounts for friends and family!

Salary Range: $105,000-$125,000 base salary + bonus

Applications for this role are expected to be accepted through September 18, 2026

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.