Subcity Group

We're looking for a creative, organized, and driven Head of Social Media & Content Marketing to lead the online presence of our growing real estate companies.

This is an in-office, full-time position based in Irvington, New Jersey. You'll be responsible for planning, creating, filming, editing, and publishing engaging content across multiple social media platforms while helping grow our brands and generate leads.

If you're someone who lives on social media, enjoys creating content that gets attention, and can turn ideas into engaging videos and posts, we'd love to meet you.

What You'll Do

• Plan and manage our social media content calendar
• Film and edit short-form videos (Instagram Reels, TikTok, Facebook, YouTube Shorts)
• Create engaging graphics, stories, and promotional posts
• Photograph apartments, agents, and company events
• Write captions in both English and Spanish
• Manage Facebook, Instagram, TikTok, LinkedIn, YouTube, and other social platforms
• Keep branding consistent across all platforms
• Brainstorm new marketing campaigns and content ideas
• Stay on top of social media trends
• Track analytics and improve performance
• Coordinate with our leasing and marketing teams
• Help build our employer brand to recruit new real estate agents
• Cover property tours, behind-the-scenes content, office culture, and client success stories

Qualifications

Required

• Fluent in English and Spanish
• Excellent communication skills
• Experience managing business social media accounts
• Strong understanding of Instagram, Facebook, TikTok, and YouTube
• Comfortable being behind and in front of the camera
• Experience with Canva, CapCut, Adobe Express, or similar editing software
• Highly organized
• Self-motivated
• Reliable transportation
• Able to work in our Irvington office Monday-Friday

Preferred

• Photography experience
• Video editing experience
• Graphic design experience
• Real estate marketing experience
• Experience running paid social media campaigns

What Success Looks Like

The ideal candidate will:

• Increase engagement across our social media channels
• Produce consistent, high-quality content
• Grow followers organically
• Help generate leasing and recruiting leads
• Bring fresh ideas that help our brands stand out

We are a growing rental and leasing organization focused on connecting qualified tenants with available housing in the Newark, NJ area. Our team works with a variety of residential properties and strives to make the rental process efficient, transparent, and accessible. We value professionalism, responsiveness, and strong communication in all client interactions.