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Job Summary:
StockX is the world’s leading marketplace for current culture, and they are seeking a Category Manager for Apparel to drive category growth within a new commerce initiative. This role requires deep cultural fluency in apparel, strategic ownership, and hands-on execution to enhance engagement and revenue.
Responsibilities:
• Define and execute the growth strategy for apparel within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms
• Maintain deep, current knowledge of apparel culture, including:
• Key sellers, creators, designers, brands, and retailers
• Sub-segments (streetwear, luxury, contemporary, vintage, performance, regional styles, etc.)
• Seasonal drops, brand dynamics, collaborations, and cultural moments
• Pricing dynamics, liquidity, and resale economics
• Serve as the internal voice of the apparel community, informing product, marketing, and platform decisions
• Build and own a pipeline of high-impact apparel sellers, shops, designers, influencers, brands, and creators
• Personally recruit and onboard flagship sellers who set the tone for the platform
• Develop seller strategies that balance credibility, storytelling, and commerce
• Identify and orchestrate Fashion & Apparel-specific moments, campaigns, and formats that drive engagement and conversion
• Partner with Category Marketing to design culturally authentic activations
• Experiment with new approaches and iterate quickly based on performance and feedback
• Work closely with Account and Partnerships Managers to scale seller acquisition and support
• Collaborate with Product and Engineering to shape features and tools that matter to category sellers and buyers
• Provide clear, actionable insights from the market to influence roadmap prioritization
• Document learnings, frameworks, and best practices that can be reused across future categories
• Help define what “great” looks like for category ownership at StockX
• Support hiring and onboarding as the apparel category team grows
Qualifications:
Required:
• Deeply embedded in second-hand fashion & apparel culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in apparel, streetwear, fashion, or adjacent ecosystems
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
• Strong relationship builder with credibility among sellers, creators, designers, and community members
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
• Entrepreneurial, scrappy, and energized by building something from the ground up
Preferred:
• Existing network of apparel resellers, brand operators, designers, boutiques, or creators
• Experience buying and selling apparel or operating within resale or fashion marketplaces
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities
• Experience working cross-functionally with product and engineering teams
• Experience running your own business or startup
Company:
StockX is an online marketplace to buy and sell limited edition and high demand sneakers. Founded in 2015, the company is headquartered in Detroit, USA, with a team of 1001-5000 employees. The company is currently Late Stage.