Soft2Bet

VIP Manager

Are you passionate about building high-value relationships and delivering premium, personalized experiences in a fast-paced iGaming environment?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

Location: Fort Lee, New Jersey (100% On-site) Work Mode: Full-time, office-based (Monday–Friday; remote or hybrid work arrangements are not available)

The Role As a VIP Manager, you'll be responsible for delivering a best-in-class, "white-glove" experience to our most valuable players. You'll collaborate cross-functionally with CRM, Marketing, and Payments teams to ensure seamless service, while leveraging player insights to maximize engagement, retention, and lifetime value (LTV).

What You'll Do

• Build and maintain strong, long-term relationships with high-value players to maximize retention and LTV.
• Serve as the primary point of contact for VIP accounts, managing day-to-day communication and resolving issues swiftly and professionally.
• Execute targeted retention and reactivation campaigns to reduce churn and increase engagement.
• Analyze player activity, tracking key metrics such as handle, GGR, and frequency to optimize reinvestment strategies.
• Collaborate with CRM, Marketing, and Payments teams to deliver tailored bonuses, gifts, and exclusive experiences.
• Ensure all VIP interactions comply with Responsible Gaming standards and NJDGE regulations.
• Act as an escalation point for VIP concerns, applying strong de-escalation and problem-solving skills.
• Stay informed on competitor VIP programs and industry trends to continuously enhance offerings.

What We're Looking For

• 2+ years of experience in VIP Management or Senior Account Management within iGaming or sports betting.
• Strong understanding of the New Jersey iGaming market and regulatory landscape (NJDGE).
• Proven ability to analyze player data and drive retention and revenue strategies.
• Excellent interpersonal and communication skills, with experience managing high-profile clients.
• Experience with CRM platforms (e.g., Salesforce, Optimove) and strong Excel proficiency.
• Ability to work onsite in Fort Lee, NJ, with flexibility for evenings, weekends, and peak sporting events.
• Background in luxury hospitality, customer relationship management, or similar client-facing roles is a plus.

Why Join Soft2Bet?

Bonuses: Discretionary, performance based Benefits: Comprehensive medical, dental, and vision + 401(k) Time Off: Generous PTO policy Perks: Partially subsidized in-office breakfasts and lunches, plus team celebrations and events Culture: High-performance, collaborative, and growth-oriented environment Growth: Real opportunities for career development and increased responsibility as the U.S. business scales

Soft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.

Salary range

$85,000 - $100,000 USD

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