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The Program Marketing Coordinator for Simulation in Motion - Iowa (SIM-IA) oversees the development and implementation of marketing strategies aimed at promoting the SIM-IA program. This role involves creating marketing strategies and processes, managing social media platforms, event planning, and coordinating outreach initiatives to increase program visibility, awareness, and engagement with the program.

Key Areas of Responsibility:

Marketing

• In collaboration with the SIM-IA Director, and the College of Nursing Marketing and Communications (CON MarCom) Director, develop, coordinate, and implement comprehensive marketing strategies to promote SIM-IA's services and programs. 
• Collaborate with CON MarCom team to develop a social media strategy to manage and grow SIM-IA's presence on platforms such as Facebook, LinkedIn, and Instagram.
• Ensure marketing plans aligns with CON initiatives.
• Strategically plan SIM-IA internal and external events.

Public Relations

• Build and maintain relationships with key stakeholders, including donors, sponsors, healthcare providers, educational institutions, and community organizations.
• Represent SIM-IA and actively engage with attendees at professional gatherings and community events.
• Foster partnerships to support the growth and sustainability of the program.
• Provide support for training events.
• Assist with planned training outreach.
• Travel to domestic events as a representative of the SIM-IA program as needed.

Event Planning

• Create and provide timely updates and revisions to event-planning process document.
• Plan and coordinate promotional events, workshops, and conferences to showcase SIM-IA's offerings.
• Manage all preparation for attendance at and follow-up of events.
• Work with community partners to organize joint events and outreach activities.
• Ensure all events are well publicized to increase attendance by target audiences.
• Manage communication platforms and contact lists for internal and external communication dissemination.
• Collect and maintain stakeholder specific contact lists. 
• Assist with editing and formatting slide show presentations to add visual interest and make accessible.
• Communicate regularly and effectively information with SIM-IA team regarding events, marketing plans, retreats, etc.
• Responsible for venue selections, food/supply ordering, participate invites, set-up, clean-up arrangements, hotel/travel reservations, attendee tracking, AV equipment, order and support, etc.
• Maintain and work within approved budget for event activities.
• Archive event information and update master communication calendar.

Customer Research and Analysis

• Understand customer needs and pain points.
• Monitor and analyze market trends to adjust strategies as needed.
• Track and report on the effectiveness of marketing campaigns and initiatives.
• Use analytics tools to measure engagement and identify areas for improvement.
• Prepare regular reports for the SIM-IA leadership team on marketing performance.
• Utilize Google Analytics and other evaluation tools to assess efficiency of SIM-IA webpages.
• Identify alternative reliable resources for information and research.

Message Development and Implementation

• Develop customer-focused narratives for various audience segments.
• Contribute to message development and implementation tactics. 
• Schedule and publish regular social posts to keep followers informed and engaged. 
• Ensure event scripts for events are prepared.
• Collaborate with college and university partners to ensure communication deadlines are met.

Content Development

• Define mechanism for gathering impact stories and testimonials for promotional use.
• Collaborate with CON MarCom team to develop content for marketing collateral and materials including brochures, newsletters, digital, and impact story/testimonial videos.
• Work within the CON MarCom project request process.
• Oversee and manage SIM-IA marketing material development.
• Develop key messaging and create engaging content and graphics for social media platforms and email campaigns.
• Stay abreast of Iowa branding policies.
• Ensure brand consistency on all materials such as brochures, social media, displays, website, etc.
• Maintain and recommend SWAG for SIM-IA program.

Simulation in Motion-Iowa (SIM-IA)
This program is focused on providing clinical simulation education for EMS and other healthcare providers across the state. SIM-IA has launched three mobile simulation labs that is staffed with registered nurses, paramedics, and EMTs to provide state-of-the-art education with high volume, high risk, and/or low frequency emergencies to improve patient care, clinical outcomes, and provider experiences.

About the College of Nursing
The University of Iowa College of Nursing is a top-ranked, nationally recognized institution that prepares nurses for clinical practice, research, and healthcare leadership, with a rich history dating back to 1898. The college offers comprehensive BSN, MSN, and DNP programs, leveraging advanced simulation labs and a partnership with the University of Iowa Health Care to provide rigorous, evidence-based education. Graduates of the program are sought after as highly skilled professionals who have received rigorous education of the highest quality.