Shezza

INTERNSHIP– Get hands-on experience in business, marketing, social media, and order fulfillment

Name of Company: Shezza

Location:  In-person, Mission Valley, San Diego

Time Commitment: 8-10 hours/week. In-person 2x a week MWF (choose 2 days that fit best with schedule) for 3-4 month term. 

Must be currently enrolled as an undergraduate student

TO APPLY:  Complete the following Google Form: https://forms.gle/2WYrcuscwAph7irRA

Compensation: 

$150 overall + commission + academic credit. Interns will receive a $150 gift for the course of the internship. We also offer commission or bonuses if you secure influencer collaborations or create content that ends up going viral on social media. 

Company Description: Shezza is a viral sock company. Our patent-pending socks have a foam padding on the heel to prevent painful blisters. We went viral on TikTok and Instagram, gaining over 157 million views and have amassed over 112,000 followers across platforms. See more at shezza.com

Television success: Shezza was recently featured on Amazon Prime’s new version of Shark Tank and has big celebrity judges such as Gwyneth Paltrow, Tony Hawk, the Ring doorbell founder and more. Shezza won the entire episode and grand prize! (Episode 11 on Prime Video). See trailer here: https://www.youtube.com/watch?v=8xV-ogRIi1Q&ab_channel=PrimeVideo 

About the internship:

Shezza is looking for motivated, creative students who are excited to learn many aspects of managing a new, small business. Learning a plethora of these hands-on skills can help you discover what you want to do in your future career or is perfect if you want to have your own business someday.

Core responsibilities:

• Order Fulfillment: Pack and fulfill orders on Shopify and Amazon (buy labels, learn the backend of our sales channels)
• Content Creation: Brainstorm and film TikToks and Reels, find trending audios, and design Instagram Stories and posts (comfortable appearing on camera)
• Social Media Management: Engage with followers and customers: like, comment, repost, and respond to DMs
• Analytics:Track business metrics: ad spend, ROAS, orders placed, customer demographics, order return rate, etc.
• Influencer Outreach: Find influencers who fit our brand, gather their demographics and social presence data, and reach out via DM and email
• TikTok Shop Affiliates: Find creators who align with the brand, invite them, send product, track their content, and maintain the relationship for future collabs

Other tasks you may take on (varies): 

Content Creation & Photoshoots

• Take professional photos and videos of products
• Help plan and execute photoshoots, including moodboard ideas for campaigns
• Opportunity to model for the brand
• Edit images on Canva

Advertising & Website

• Create ads for Pinterest, Meta and TikTok
• Participate in team calls with professionals
• Update the website: photos, text, prices, descriptions, layout

Research & Outreach

• Conduct market research for the business
• Partner with college organizations like sororities and clubs to build brand awareness
• PR outreach and research
• Marketing on Reddit
• Research business pitch competitions to apply for and compete for prize money

Customer Service

• Manage customer requests- help with returns, questions about orders
• Collect customer feedback 

What You'll Gain:

• Hands on startup experience you can speak to directly in future job interviews
• A foot in the door in social media and brand marketing
• A portfolio of real work you can present in interviews, not just personal posts
• Direct mentorship from the founder, seeing what we test, what works, and why
• A real look at how a small DTC brand operates day-to-day
• A letter of recommendation and a reference you can come back to for life

Company Team: You will work directly under Tiffany Gil– a 2021 SDSU alum, involved in the Lavin Entrepreneurship program, Entrepreneur Society, ZIP launchpad program, and other accelerator programs. Tiffany has a great deal of experience in digital marketing, e-commerce, entrepreneurship, and overseas manufacturing.

You will also work alongside 2-4 other student interns, making it a collaborative and social environment. 

Who We’re Looking For: 

• Must be currently enrolled at SDSU, UCSD, or another San Diego-area university (undergraduate only)
• Majors/experience in: Marketing, Business, Entrepreneurship, PR, Communications, Graphic Design, Photography/Videography
• Creative, organized, motivated students excited to learn by doing
• Students who regularly post on TikTok or Instagram and are comfortable appearing on camera weekly