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As our Director of Social Media, you are a strategic leader with a deep understanding of both social media trends, platforms, and technologies, as well as the AI and cybersecurity markets. You will bring a proven track record of driving engagement, brand awareness, and growth for corporate social media, employee advocacy and executive thought leadership.

Strategy & Leadership:

• Develop and execute a global social media strategy aligned with corporate, brand, and revenue objectives.
• Lead and mentor a high-performing social team.
• Partner with Brand, Threat Intelligence, Product Marketing, Tech Evangelism, Demand Generation, Field Marketing, Regional Marketing, Talent Brand, and Investor Relations teams to optimize social content creation and ensure alignment.

Content & Brand Authority:

• Elevate SentinelOne's thought leadership in AI and cybersecurity.
• Build executive social programs for key leaders (CEO, CTO, etc.)
• Drive creative storytelling across product launches, threat reports, events, and breaking news.
• Oversee always-on content calendars and rapid-response engagement for key AI and cybersecurity moments.

Performance:

• Own KPIs including engagement, share of voice, audience growth, and marketing-influenced pipeline.
• Lead brand objectives side of paid social investment strategy and optimization.
• Report on key social metrics to marketing and company leadership.

Community & Advocacy:

• Grow and nurture a community of security practitioners, SentinelOne customers and partners, security researchers, AI and cyber influencers, and investors.
• Enlist and empower employees, executives, and partners to amplify news, content, and accolades.
• Provide crisis communications support with real-time monitoring and community engagement.

Innovation:

• Continually test emerging platforms, channels, new formats, and AI-enabled content tools.
• Continuously refine creative and copy based on performance data and platform evolution.

Team Management:

• Lead, mentor, and manage a team of social media professionals, fostering a collaborative and high-performance culture.
• Oversee the recruitment, development, and retention of top talent.

• 10+ years of experience in corporate social media.
• 5+ years leading teams in B2B technology.
• AI and/or cybersecurity experience strongly preferred.
• Proven experience driving measurable business outcomes from social media.
• Deep expertise in LinkedIn and enterprise-focused channels.
• Strong executive presence and experience advising C-level leaders.
• Analytical mindset with experience using social listening and analytics platforms.
• Exceptional writing and storytelling skills.
• Experience managing agency partners and global programs.
• Experience supporting public company communications.
• Familiarity with crisis response in high-visibility industries.

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

Equity & Rewards

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)

Time Off & Wellbeing

• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave

Insurance & Financial Security

• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance

Work Perks & Flexibility

• Home office allowance
• Mobile phone reimbursement

Wellness & Lifestyle

• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement