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Proactive communication and a strong sense of ownership GENERAL FUNCTION: The Marketing Manager will lead the go-to-market planning and development of initiatives to support the LensCrafters brand in ...

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Posted 11 days ago


Job description


Summary Information
Request Type: Direct Entry Geography: United States Labor Category: Contingent Procurement Type: Contingent Labor Physical Work Location: NY office: 420 5th avenue New York, NY Tax Work Location: NY office: 420 5th avenue New York, NY Status: Open Submitted: 8/13/2026 10:11:40 AM Has Assignments: No Request Information
Request: Sales/Marketing - Marketing Manager Qty: 1 Candidate Submission Limit Per Supplier: 3 Candidate Submission Limit Per Request: 24 Desired Start Date: 8/31/2026 Duration: 25 W, 6 D Hrs/Wk: 40.00 General Information
Job Description: MARKETING MANAGER
Location - NY office: 420 5th avenue New York, NY / Hybrid 3 days in office
Required skills - Strong attention to detail and experience with CRM campaign execution, proofing and QA
Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic
Experience working with tools such as Unica, Responsys and Google BigQuery; Figma experience would also be a plus
Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues
Proactive communication and a strong sense of ownership
GENERAL FUNCTION: The Marketing Manager will lead the go-to-market planning and development of initiatives to support the LensCrafters brand in North America (US, Canada & Puerto Rico).
This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the LensCrafters brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.
MAJOR DUTIES & RESPONSIBILITIES: The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
The Marketing Manager will display a passion for the LensCrafters brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.
He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
1. Brand Leadership. Ability to articulate a clear vision of the LensCrafters brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
2. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
3. New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
4. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
5. Team Development. Manage, motivate and develop team members. Comments for Suppliers:
Attachment:
MARKETING MANAGER
Location - NY office: 420 5th avenue New York, NY / Hybrid 3 days in office
  • Required skills - Strong attention to detail and experience with CRM campaign execution, proofing and QA
  • Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic
  • Experience working with tools such as Unica, Responsys and Google BigQuery; Figma experience would also be a plus
  • Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issues
  • Proactive communication and a strong sense of ownership

GENERAL FUNCTION: The Marketing Manager will lead the go-to-market planning and development of initiatives to support the LensCrafters brand in North America (US, Canada & Puerto Rico).
This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the LensCrafters brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.
MAJOR DUTIES & RESPONSIBILITIES: The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.
The Marketing Manager will display a passion for the LensCrafters brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results.
He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
1. Brand Leadership. Ability to articulate a clear vision of the LensCrafters brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.
2. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
3. New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
4. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
5. Team Development. Manage, motivate and develop team members.

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About Abacus Service

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Abacus Service Corporation was founded in Farmington Hills, Michigan and has grown to become a nationwide presence with offices in 16 locations and two international offices. Through our locations, we have been able to offer our clients cost-effective, quality solutions and services regardless of the geographic coverage. We are MBE and WBE certified nationally and uphold our commitment to diversity by adhering to a philosophy of recruiting employees from diverse backgrounds. Our extensive experience, passion to deliver the best in class solutions,education over matter and dedication to customer service has allowed us to become the preferred workforce ally of our clientele. Since our foundation in 2004, Abacus Service Corporation has embraced its core principles of Trust, Transparency, and Tenacity.

Industry

Recruiting and staffing services

Company size

201 - 500 Employees

Headquarters location

Southfield, MI, US

Year founded

2004

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