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For over 25 years, RINGANA has been breaking new ground in the cosmetics and nutritional supplements industry with our sustainable, vegan-based products. Freshness and effectiveness are our top priorities. We not only formulate a wide variety of award-winning items, we manufacture and distribute them as well. But we can't do it all alone - we need dedicated, committed people like you!

Make a Difference

As our Marketing Communications & Content Specialist, you will drive the communication strategy and execution for the US market. You will work closely with our global headquarters and local partners to ensure a consistent, premium brand experience across all communication channels while translating complex scientific topics into compelling consumer-facing stories.

This is a hands-on individual contributor role with broad ownership across marketing communications, content strategy, and execution in support of the company's continued growth in the US market.

Scope/Responsibilities

Marketing Communications & Campaign Management

• Develop and execute product and corporate marketing communication plans for the US market.

• Create and manage editorial calendars across website, newsletter, social media, and PR channels.

• Coordinate communication activities and campaigns with global headquarters and local stakeholders.

• Ensure consistent, impactful, and brand-aligned communication across all customer touchpoints.

• Support product launches and seasonal campaigns through cross-functional coordination and execution.

Content & Digital Experience

• Own and maintain website content and updates.

• Manage content within CMS and newsletter platforms.

• Ensure all content aligns with brand guidelines, communication objectives, and applicable US regulatory requirements.

• Support continuous optimization of digital content performance.

• Optimize website content for user engagement, GEO (Generative Engine Optimization), and conversion performance.

Public Relations & Media Relations

• Coordinate media inquiries and press opportunities.

• Write and review press releases, media kits, and communication materials.

• Support local press events and media activations.

• Manage collaboration with local PR agencies in alignment with HQ.

Community Management & Analytics

• Monitor and engage with online communities across social media, review platforms, and other relevant digital channels, including Instagram, Trustpilot, and Google Reviews.

• Analyze campaign and communication performance.

• Track KPIs and provide actionable insights for continuous improvement.

• Monitor brand sentiment and reputation in the market.

Qualifications & Profile

• Associate's or Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent professional experience.

• 4+ years of experience in marketing communications, content marketing, public relations, or a related field.

• Experience developing and executing multi-channel communication campaigns.

• Strong writing, editing, and storytelling skills with the ability to translate complex topics into engaging consumer-facing content.

• Experience managing website content and working with CMS and email marketing platforms.

• Familiarity with social media management, community engagement, and digital analytics tools.

• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

• Ability to collaborate effectively with international teams and external partners.

• Experience in the beauty, wellness, health, lifestyle, or consumer goods industry is considered a plus.

• Fluent in English; German and/or Spanish is an advantage.

• Self-starter with a hands-on mentality and the ability to thrive in a fast-paced, entrepreneurial environment.

Salary​

• $65,000- $80,000

​Why RINGANA?

• Opportunity to help build and shape a new US organization from the ground up

• Broad and diverse role with high ownership and visibility from day one

• International, collaborative, and entrepreneurial work environment

• Fast-paced startup atmosphere with room to grow and develop

• High-impact role requiring flexibility, initiative, and a hands-on mindset

• Competitive benefit package

PandoLogic. Keywords: MARCOM Specialist, Location: Vinton, VA - 24179