Sana Labs Ab

Why Sana
Sana is an AI lab bringing superintelligence to work. Our AI products are trusted by pioneering companies like Spotify, B Labs, Strava, Hinge Health, and Merck, and have served more than 1 million people worldwide.
We believe advancing knowledge is the world's most important problem to solve. From writing and the printing press to the internet and Google, the tools that accelerate access to knowledge define human progress. Yet workplace software hasn't kept up. We're building towards a world where knowledge is not only more accessible, but actively helps you accomplish more than you ever thought possible.
If that future excites you, you're in the right place. Come and do your life's work with us.
About the role
We're hiring a Growth marketing manager to join our Marketing team. This is a mid-level role for a hands-on marketer who can own paid acquisition, web experimentation, and conversion rate optimization across our key markets.
You'll sit at the intersection of performance marketing, growth, and web optimization: designing and running multi-channel campaigns, continuously improving our marketing website, and turning high-intent traffic into pipeline and revenue. You'll partner closely with our broader Marketing, Design, and Commercial teams to drive measurable growth for both of Sana's AI products.
This role is ideal if you love going deep on data, running experiments end-to-end, and shipping iterative improvements that compound over time.
What you'll do
Own performance and growth campaigns
You will:

• Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta (Facebook/Instagram), and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity generation.
• Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS while hitting CAC and CPA targets.
• Run systematic A/B and multivariate tests on ads, landing pages, and funnels to improve CTR, conversion rate, and downstream pipeline metrics.
• Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas.

Lead website and conversion rate optimization
You will:

• Own experimentation on Sana's marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion.
• Use quantitative data (GA4, behavioral analytics) and qualitative insights (session recordings, surveys, user feedback) to identify friction points and prioritize CRO opportunities.
• Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience.
• Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time.

Build a robust growth analytics foundation
You will:

• Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments.
• Own marketing tracking and attribution quality across web and paid media, partnering with RevOps to ensure accurate lead source, campaign, and opportunity data.
• Analyze performance across the entire funnel-from first touch to closed-won-to identify where optimizations will have the largest impact, and communicate clear, data-backed recommendations to stakeholders.

Collaborate across Growth and Commercial
You will:

• Work closely with Digital Marketing, Product Marketing, Design, and Sales to align campaigns and experiments with business priorities, launches, and target segments.
• Partner with Sales on feedback loops around lead quality and pipeline, iterating targeting and messaging accordingly.
• Support broader growth initiatives when needed, including content-driven campaigns, events, and partnerships, always with a focus on measurable impact.

What will help you thrive
Experience

• 2-4 years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech.
• Hands-on experience managing multi-channel paid campaigns (e.g. Google Ads, LinkedIn Ads, Meta) with clear revenue or pipeline accountability.
• Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar).

Skills

• Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms; familiarity with heatmapping/session replay and A/B testing tools (e.g. Hotjar, VWO, Optimizely, similar).
• Comfortable building and maintaining dashboards in tools like Looker Studio, Sheets, or BI platforms to track performance and inform decisions.
• Ability to translate complex data into clear, actionable insights and compelling stories for both marketing peers and commercial stakeholders.
• Solid understanding of CRO principles, experimentation frameworks, and user-centered web design best practices.
• Excellent written and verbal communication skills; you can craft succinct, conversion-focused messaging and present your recommendations with clarity and confidence.

Mindset

• Analytical and hypothesis-driven: you enjoy dissecting complex problems, forming clear hypotheses, and validating them through experiments and data.
• Outcome-oriented: you care deeply about impact on pipeline and revenue, not just activity metrics.
• Builder mentality: comfortable with ambiguity, eager to help shape our digital growth and experimentation practices from the ground up.
• High ownership and autonomy: you can independently prioritize, execute, and iterate, while knowing when to pull in collaborators.
• Motivated by excellence: you set a high bar for your own work and are more interested in learning and improving than being right.

Nice-to-have

• Experience with Salesforce or similar CRM, and with marketing automation platforms (e.g. HubSpot, Marketo, similar).
• Background working on complex B2B buying journeys or multi-stakeholder deal cycles.
• Familiarity with SEO fundamentals and how they interact with UX and conversion.
• Experience in AI, data, or developer tooling markets is a plus.

What we offer

• Help shape AI's future alongside brilliant minds from Google, Apple, Spotify, Notion, Slack, Databricks, and BCG.
• Competitive salary complemented with a competitive RSU program.
• Swift professional growth in an evolving environment, supported by a culture of continuous feedback and mentorship from senior leaders.
• Work with talented teammates across 5+ countries, and global customers, from our beautiful office in Stockholm, London and New York.