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Job Summary As a Sr. Product Marketing Manager (PMM) for Keystone at NetApp, you will be the voice ... Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or ...

Job Summary As a Sr. Product Marketing Manager (PMM) for Keystone at NetApp, you will be the voice ... Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or ...

Veeco is currently seeking a Lead Product Marketing Manager (PMM) to develop business, product and ... Understanding of Rapid Thermal Processing (RTP)/Implant/Diffusion process desirable * Excellent ...

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Sr. Product Marketing Manager, Keystone

NetApp

Boulder, CO • On-site, Remote

$185K - $220K/yr

Full-time

Medical, Life, Retirement, PTO

Posted 11 days ago


NetApp rating

9.4

Company rating: 9.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

2nd of 500 rated business services


Job description

Job Summary

As a Sr. Product Marketing Manager (PMM) for Keystone at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.

NetApp Keystone is a storage-as-a-service offering that delivers NetApp's on-premises and hybrid cloud storage through a flexible, pay-as-you-go subscription model. It's fully managed by NetApp, giving customers cloud-like simplicity and elasticity without owning or operating the underlying infrastructure.

*Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office. 

Key Responsibilities

  • Messaging & Positioning: Own the end-to-end Keystone messaging stack: platform, solutions, products, buyer personas, and ecosystem partners. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.  
  • Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking for storage as a service offerings and ecosystem solutions. Monitor market trends, customer adoption patterns, partner motions, and competitive dynamics to provide actionable insights for roadmap, messaging, and GTM strategy.
  • Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
  • Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
  • Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
  • Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
  • Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops. 
Job Requirements
  • Strong storytelling and messaging capabilities. 
  • Deep understanding of buyer personas, customer journeys, and competitive landscapes. 
  • Technical fluency in SaaS concepts.
  • 8+ years in a product marketing role within an enterprise technology or cloud solutions company. 
  • Strong storytelling and messaging capabilities. 
  • Deep understanding of buyer personas, customer journeys, and competitive landscapes. 
  • Ability to bridge technical concepts with business value. 
  • Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above. 

Compensation:
The target salary range for this position is $185,000-220,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.   


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About NetApp

Sourced by ZipRecruiter

The NetApp portfolio of leading data, application, and storage solutions helps organizations manage applications and data everywhere across hybrid multicloud environments. Our 30 years of innovation have made us the proven leader in all-flash storage. We have the only enterprise-grade storage OS available natively on the world’s biggest public clouds. Our data services offer the best security and protection in the industry. We have CloudOps services that will revolutionize how you work in the cloud. And that’s just scratching the surface. In a world of hybrid multicloud complexity, we envision a better IT experience—an evolved cloud state where on-premises and cloud environments are united as one, always delivering simplicity, security, savings, and sustainability. To get you there, we build solutions that drive faster innovation wherever your data and applications live, with unified management and AI-driven optimization. No walled gardens. No lock-in. You get the freedom to do what’s best for your business today and the flexibility to adapt to whatever tomorrow throws at you.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Sunnyvale, CA, US