Rockingham Petroleum

The Vice President of Sales is responsible for providing enterprise-wide leadership, strategic direction, and execution of Southern States Cooperative's sales initiatives, with primary emphasis on Agronomy. This role drives profitable revenue growth through the development and implementation of sales strategies, market expansion plans, pricing strategies, incentive compensation programs, and customer-focused go-to-market initiatives. The position leads sales and agronomy teams while fostering cross-functional collaboration, strengthening customer relationships, identifying new market opportunities, and ensuring organizational alignment with the company's strategic objectives.

Essential Job Functions

Develop and execute company-wide sales strategies that drive profitable growth.

Lead the Agronomy business, including Crop Protection, Fertilizer, Seed, and Precision Ag Technology Services.

Establish annual sales goals, KPIs, and performance metrics.

Design and oversee sales incentive and commission programs.

Mentor, develop, and hold leaders accountable for organizational performance.

Identify market trends, customer needs, and competitive opportunities.

Develop pricing, market expansion, and customer retention strategies.

Strengthen relationships with key customers, channel partners, and strategic partners

Support product positioning, sales enablement, competitive analysis, and customer adoption initiatives

Support strategic planning, budgeting, and operational excellence initiatives

Foster collaboration across Agronomy, Energy, Feed, and Farm Supply business units.

RequirementsQualifications

Education: Bachelors (BA) degree in business administration or a related field with a preference for a post-graduate degree. An appropriate combination of an education and related experience will be considered.

Experience: A deep understanding of the agricultural supply industry (crop inputs, plant nutrition, food ingredients, etc.) Proven track record of leading effective sales strategies. Ability to work collaboratively with colleagues and staff to create a results-driven, team oriented environment. Strong strategic planning, budgeting and analysis skills in sales, marketing and competitor analysis. Possess a strong implementation skillset with a process mindset

Strategic Leadership

Enterprise thinking

Business acumen

Vision and strategy development

Change leadership

Revenue growth management

Pricing strategy

Customer relationship management

Agronomy & Industry Expertise

Agronomy business leadership

Precision agriculture technologies

Agricultural market knowledge

Competitive market analysis

Coaching and succession planning

Performance management

Team building and collaboration

Budget management

Profit and loss accountability

Resource optimization

KPI development and reporting

Key Performance Indicators (KPIs)

Gross margin improvement

Agronomy market share growth

Customer retention and acquisition

Adoption of strategic products and services

Achievement of budgeted profitability targets

Employee engagement and leadership development outcomes

Growth in key accounts and strategic partnerships

The VP Sales primarily performs essential job functions in an office environment. While traveling may have contact with hazardous materials. Drive/travel and work in adverse weather conditions. May require a valid driver's license. Regular travel will be required within the Southern States market and occasionally elsewhere within the United States.

Physical Activities & Requirements

While performing the essential job functions of this position, the VP Sales is required to:

Continuously sit, finger and handle, utilize eye/hand coordination, and utilize hands in repetitive motion.

Frequently stand, walk, and reach with arms and hands. Pull, push, lift, carry up to 10 pounds unassisted.

Occasionally climb, stoop and kneel. Pull, push, lift, carry up to 50 pounds unassisted.

Must be able to hear and speak to employees, customers and business partners regarding day-to-day operational issues and exchange detailed information and instructions accurately & quickly. When in production, distribution, and/or retail facilities, must be able to hear equipment sounds, pages, radio and speak to co-workers regarding safety issues. Specific vision abilities required by this job include: close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Tools & Equipment

Utilize telephone, computer, copier, printer, calculator, writing instrument, spreadsheets and forms.

Pay Range

The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay. The actual pay rate will depend on the person's qualifications and experience.

$150,000.00 - $200,000.00

Pay Transparency

In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to Pay Transparency Law; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.

Southern States Cooperative

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