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Right Side Up

Demand Generation Consultant

Austin, TX · On-site +1

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

Marketing Analytics Consultant

Austin, TX · On-site

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

Influencer Marketing Consultant

Austin, TX · On-site +1

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

GEO Consultant - eCommerce

Austin, TX · On-site +1

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

Demand Generation Consultant

Austin, TX · Remote

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

Product Marketing Consultant

Austin, TX · Remote

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

Organic Social Media Consultant

Austin, TX · On-site +1

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · On-site +1

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

Right Side Up

Lifecycle Marketing Consultant

Austin, TX · Remote

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with ...

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Infographic showing various job openings at Right Side Up in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 30% Physical, and 70% Remote job distribution.

Demand Generation Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time

Re-posted yesterday

Job description

About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We're seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.
Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10-40 hours per week.
Responsibilities
  • Develop and execute B2B demand generation strategies to drive qualified pipeline
  • Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
  • Partner with sales and marketing teams to align on pipeline goals and lead quality
  • Build and manage lead generation funnels, including landing pages, forms, and nurture flows
  • Analyze campaign performance and continuously optimize for conversion and ROI
  • Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
  • Support account-based marketing (ABM) initiatives where relevant
  • Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements
  • Strong foundation in B2B demand generation and pipeline marketing
  • Experience building and optimizing multi-channel campaigns
  • Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
  • Ability to analyze performance data and translate insights into action
  • Experience partnering closely with sales teams to drive revenue outcomes
  • Comfort working across different industries, audiences, and go-to-market motions
  • Strong project management and communication skills

Nice to Have
  • Experience in high-growth startup environments
  • Familiarity with both inbound and outbound demand generation strategies
  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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