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Senior Marketing Manager, Non-Traditional
Renewal by Andersen | Mechanicsburg, PA
The Non-Traditional Senior Marketing Manager is responsible for leading the execution and performance of face-to-face marketing programs throughout the Central Pennsylvania territory. This position oversees Retail, Events, and RSVP Dinner programs with a focus on team development, field execution, lead generation, and performance.
This is a field-based leadership position that requires regular travel throughout the Central PA territory and a strong focus on coaching, accountability, and measurable results.
Primary Responsibilities
- Lead, train, coach, and develop Brand Ambassadors throughout the Central PA territory.
- Oversee day-to-day execution and performance across Retail, Events, and RSVP Dinner programs.
- Maintain a consistent field presence through regular visits to retail locations, events, and other marketing programs.
- Coach Brand Ambassadors in the field to improve customer engagement, appointment generation, and overall performance.
- Manage scheduling, attendance, staffing levels, and field coverage throughout the territory.
- Track and review key performance indicators including appointments, issued leads, hours, conversion rates, production pace, and marketing cost.
- Use performance data and field observations to identify opportunities for improvement and increase overall production.
- Ensure events and marketing locations are properly staffed, equipped, branded, and prepared for successful execution.
- Recruit, interview, onboard, train, and develop Brand Ambassadors to maintain appropriate staffing levels and support continued growth.
- Maintain strong relationships with retail partners, event organizers, venues, and community partners.
- Coordinate with the Event Research Team and Events leadership to successfully execute identified event opportunities throughout the Central territory.
- Partner with Pennsylvania Non-Traditional Marketing leadership to execute company strategies and initiatives within the Central territory.
- Coordinate displays, equipment, promotional materials, and other resources needed for field marketing programs.
- Monitor individual and team performance and provide consistent coaching, recognition, and accountability.
- Identify performance challenges and implement action plans to improve results.
- Promote a positive, professional, and performance-driven team culture.
Requirements
- 5 years previous leadership or management experience in marketing, sales, customer service, lead generation, or a related field.
- Experience in event marketing, retail marketing, field marketing, experiential marketing, canvassing, or face-to-face lead generation preferred.
- Proven ability to lead, coach, develop, and hold team members accountable.
- Strong organizational and time management skills with the ability to manage multiple locations, programs, and priorities.
- Comfortable working with KPIs, performance reports, and production data.
- Excellent written and verbal communication skills.
- Strong relationship-building and interpersonal skills.
- Ability to work effectively with employees, business partners, vendors, and leadership.
- Ability to identify problems, make decisions, and adapt quickly in a fast-paced field environment.
- Proficient with Microsoft Office and comfortable learning company scheduling, reporting, and CRM systems.
- Ability and willingness to travel regularly throughout the Central Pennsylvania territory.
- Availability to support field marketing programs during evenings and weekends as business needs require.
- Strong leadership, communication, integrity, teamwork, adaptability, and accountability.
Benefits
- Health, vision, and dental insurance.
- Life insurance.
- 401(k) with company match.
- Health Savings Account.
- Paid time off and paid holidays.
- Employee product discounts.
- Additional company-sponsored insurance and benefit options.
Salary Range Salary Range: $80,000 - $140,000
Location: Mechanicsburg, Pennsylvania
About Renewal by Andersen
Renewal by Andersen is the full-service window replacement division of Andersen Corporation, backed by more than 120 years of innovation and one of the most recognized names in the window and door industry.
The Central Pennsylvania Non-Traditional Senior Marketing Manager will work as part of a larger Pennsylvania marketing organization and collaborate closely with Events and Non-Traditional Marketing leadership to drive performance throughout the Central territory.
Renewal by Andersen is an equal opportunity employer.