Primary Color

Reports To: Head of Creative & Technical Operations

Compensation: $55,000 – $70,000 annually, based on experience

Department: Creative / Design

ABOUT PRIMARY COLOR

Primary Color is a brand execution company based in Dallas, TX. We turn a brand’s marketing vision into physical and visual reality — from product labels and folded cartons to in-store displays and trade show graphics. With offset, digital, and large-format printing, full finishing, and kitting/fulfillment all under one roof, we're a one-stop shop for brands that want consistency, speed, and a single point of accountability across every physical touchpoint.

THE ROLE

We're looking for a Graphic Designer with 2–5 years of experience to help bring client brands to life across packaging and marketing/POP materials. This role leads with creative — concepting and designing labels, cartons, displays, and trade show graphics that are on-brand and visually strong — while also carrying enough production know-how to build files that are structurally sound and print-ready. You'll work closely with account managers and the Creative/Art Director to take a project from creative brief to a design our press and finishing teams can run with confidence.

KEY RESPONSIBILITIES

•       Concept and design packaging artwork — labels, folded cartons, and other packaging formats — that reflect client brand standards and stand out on shelf.

•       Design marketing and POP materials, including in-store displays, banners, and trade show graphics.

•       Develop layouts, typography, and visual systems that stay true to each client's brand identity across formats.

•       Build designs on structural dielines with an understanding of print and production constraints, so concepts translate cleanly to press-ready files.

•       Prepare files with correct bleeds, color modes, and resolution for offset, digital, and large-format output.

•       Present design concepts internally and to clients, incorporating feedback through revision rounds.

•       Collaborate with account managers and the Creative/Art Director to interpret creative briefs and stay aligned with project goals and timelines.

•       Manage multiple design projects and deadlines simultaneously in a fast-paced environment.

•       Maintain organized file archives and follow established naming and version-control conventions.

REQUIRED QUALIFICATIONS

•       2–5 years of graphic design experience, ideally including packaging, POP/display, or brand identity work.

•       Strong portfolio demonstrating packaging and/or marketing material design, not just digital or campaign work.

•       Proficiency in Adobe Illustrator, InDesign, and Photoshop.

•       Working understanding of print production fundamentals — bleeds, color separations, dielines, and press-ready file setup.

•       Strong typography, layout, and visual design skills.

•       Ability to take creative direction and client feedback and translate it into polished, on-brand design.

•       Ability to manage multiple concurrent projects and hit deadlines.

PREFERRED QUALIFICATIONS

•       Experience designing structural packaging on dielines.

•       Familiarity with large-format/wide-format design and output requirements.

•       Experience presenting concepts directly to clients.

•       Prior experience in a brand execution, packaging, or agency environment.

HOW TO APPLY

• Send your resume and a portfolio showcasing packaging and/or marketing material design to careers@primarycolorinc.com with “Graphic Designer” in the subject line.