Pretty Alright Goods

We're Pretty Alright Goods, a Raleigh, NC-based business that creates clever greeting cards and gift products. Our team focuses on high-quality goods with a distinctive brand voice that resonates with a wide range of customers and retail partners. We proudly partner with more than 2,000 retailers across North America.

We're looking for an ambitious, strategic, and highly organized Director of Sales to help lead our next phase of growth. This role will focus on expanding our presence with independent retailers, Faire, sales rep groups, and national and regional retail chains while maintaining strong relationships with our existing retail partners.

Reporting directly to the CEO, you'll play a key role in shaping our sales strategy, identifying new opportunities, and helping more retailers discover Pretty Alright Goods.

Position Summary

The Director of Sales will drive wholesale revenue growth through new account acquisition, key account development, channel management, and strategic planning.

A primary focus of this role is identifying, securing, and growing regional and national retail accounts that align with the Pretty Alright Goods brand. The ideal candidate is both a relationship builder and a sales hunter—someone who enjoys prospecting, developing partnerships, negotiating programs, and finding creative ways to grow sales.

Success in this role will be measured by wholesale revenue growth, new account acquisition, key account expansion, reorder rate, pipeline development, and account profitability. A strong understanding of brand voice, product-market fit, and the importance of matching accounts with the right assortment is also critical.

This role may grow into a people-management position as the sales function expands.

Key Responsibilities

National & Regional Account Development

• Manage a portfolio of key regional and national accounts as the primary point of contact.
• Build relationships with buyers, category managers, and merchandising teams at target retailers, including bookstores, gift chains, specialty retailers, museums, lifestyle retailers, and other multi-location accounts.
• Identify opportunities to expand assortments, increase reorder frequency, and grow existing programs.
• Negotiate pricing, terms, and merchandising opportunities while maintaining profitability goals.
• Maintain an active pipeline of prospective accounts and consistently generate new business opportunities.

Independent Retail & Channel Growth

• Oversee growth initiatives across independent retailers, Faire, and independent sales rep partnerships.
• Develop strategies to increase retailer retention, reorder rates, and average order values.
• Analyze channel performance and identify opportunities for expansion.
• Evaluate performance of sales reps and support as needed
• Partner with customer service and operations teams to ensure exceptional retailer experiences.

Sales Strategy & Business Development

• Develop annual and quarterly sales plans aligned with company growth objectives.
• Provide market insights, competitive intelligence, and retailer feedback to support product development and merchandising decisions.
• Collaborate with leadership on pricing strategies, promotions, and revenue forecasting.
• Develop channel-specific sales materials, promotional programs, and account presentations to support growth initiatives.
• Represent the company at wholesale trade shows and buyer meetings, including pre-show outreach, appointment setting, follow-up, and post-show reporting.

Cross-Functional Collaboration

• Partner closely with Operations, Customer Service, Marketing, and Product Development teams to support account growth and retailer success.
• Coordinate new product launches, ensuring accounts receive timely information, sales materials, and merchandising support.
• Assist with inventory forecasting and provide account insights to support production planning.

Reporting & Analysis

• Track and report on sales performance, account growth, forecasts, and pipeline activity.
• Maintain accurate CRM records, account notes, pipeline stages, buyer contacts, and follow-up activity.
• Analyze account profitability, pricing, and margin performance.
• Identify sales trends, opportunities, and risks through ongoing account analysis.
• Provide monthly sales projections and business insights to support planning and inventory decisions.

QualificationsRequired Experience

• 3–5+ years of sales, business development, or account management experience.
• Proven track record of developing and growing wholesale accounts.
• Demonstrated success identifying and closing new business opportunities.
• Experience managing retailer relationships and negotiating account programs.

Preferred Experience

• Experience working with gift, stationery, home goods, specialty retail, publishing, or related consumer product categories.
• Experience working with national or regional retail chains.
• Experience exhibiting at wholesale trade shows.
• Experience working with independent retailers and wholesale marketplaces such as Faire.

Skills & Competencies

• Exceptional relationship-building and communication skills.
• Strong sales, negotiation, and presentation abilities.
• Highly organized with excellent follow-through.
• Analytical mindset with strong Excel and reporting capabilities.
• Ability to balance revenue growth with profitability goals.
• Experience with CRM systems, wholesale platforms, Shopify, Faire, or similar sales/reporting tools is a plus.
• Self-starter who thrives in an entrepreneurial environment.
• Comfortable managing multiple priorities and projects simultaneously.

Travel

This role requires periodic travel including twice annual tradeshow attendance (1-2 weeks each Winter and Summer).

Compensation & Benefits

• $85,000 to $105,000 annual salary commensurate with experience
• Performance-based bonus or commission, based revenue goals
• Health and dental insurance (available after 90 days of employment)
• 401(k) with 5% company match (available after one year of employment)
• Paid time off
• Employee discount

Location

Raleigh-based or hybrid preferred; remote candidates (US based) will be considered if they have strong wholesale sales experience and are able to travel as needed

Job Type

Full-time, 9am to 5pm EST preferred 

The Matt Butler LLC is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender identity or expression, marital status, veteran status, or any other legally protected characteristic under applicable federal or state law.