Phoenix Products

Description:

The Marketing Manager is responsible for creating and executing comprehensive marketing strategies to enhance Phoenix Lighting’s brand identity, drive product positioning, and promote customer engagement. This role supports and carries out marketing initiatives, including digital advertising, content creation, SEO, and event hosting, while ensuring alignment with the company's vision and industry standards. The Marketing Manager collaborates cross-functionally to effectively position products in the marketplace and support efforts that increase brand visibility and customer loyalty.

Key Responsibilities

1.Develop and implement brand guidelines to maintain a consistent brand voice across all marketing material.

2.Position Phoenix Lighting products effectively in the marketplace, showcasing their unique value propositions and features.

3.Maintain and support the company’s brand identity and ensure all marketing materials align with the company's vision and industry standards.

4.Collaborate with product development teams to launch new lighting products and solutions to the market.

5.Develop product positioning and messaging to differentiate Phoenix Lighting’s offerings from competitors.

6.Create compelling content and sales collateral (brochures, website copy, social media posts, etc.) to support product promotions and educate customers.

7.Develop and execute advertising campaigns across traditional and digital platforms, including print, social media, and trade shows.

8.Build and maintain partnerships with influencers and industry leaders to enhance brand visibility.

9.Track and help manage budgets for all marketing initiatives, ensuring cost-effective and high-impact campaigns.

10.Develop and execute strategies to enhance customer loyalty and retention, including loyalty programs and targeted email campaigns.

11.Leverage customer feedback and insights to improve products and services and address customer concerns.

12.Engage with customers through social media, trade events, and other communication channels to build strong relationships.

13. Perform other duties as assigned.

Requirements:

• Bachelor’s degree in marketing, communications, business, or related field; equivalent experience will also be considered.
• Minimum of 5 years of related marketing experience, preferably in a B2B, industrial, technical product, or manufacturing environment.
• Demonstrated ability to manage multiple priorities, projects, and deadlines with limited oversight.
• Strong organizational skills and attention to detail, with the ability to follow through on tasks from concept to completion.
• Comfortable using marketing technology, CRM tools, and related platforms; experience with Salesforce or similar systems preferred.
• Experience in B2B marketing, the lighting industry, or technical products is a plus.