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PeopleSuite

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Director, Market Insights & Product Development

PeopleSuite Talent Solutions

Atlanta, GA • On-site

Full-time

Re-posted 20 days ago

Job description

Job Summary:
PeopleSuite Talent Solutions is seeking a Director of Market Insights & Product Development to drive growth across their product categories. This role involves leading a team to connect consumer insights with product design and commercial performance, ensuring successful product innovation and market readiness.
Responsibilities:
• Build a High-Output Innovation Engine
• Stand up and lead a fast-moving team of industrial designers and insights leaders focused on tools, hardware, professional, and DIY-driven categories
• Create a repeatable, scalable model to rapidly move from consumer insight -> concept -> shelf/Amazon-ready product
• Instill speed, accountability, and a performance-driven innovation culture
• Own Consumer, Shopper Digital Insights
• Leverage POS data, digital shelf analytics, search trends, ratings, reviews, and competitive intelligence to uncover growth opportunities
• Identify unmet needs across DIY, pro-user, and value-oriented consumers in tools and adjacent categories. Translate insights into clear product briefs that drive commercially successful launches
• Drive Product & Packaging That Wins at Retail + Online
• Lead development of consumer-led tools and hardware products that outperform in big-box retail, mass merchant, e-commerce, and other key channels
• Build packaging that stops traffic in-store and converts online—optimized for content, claims, durability, and shipability
• Create differentiated product lines across hand tools, power tool accessories, storage, safety, and adjacent categories
• Win in the Digital Aisle
• Ensure every product is built for search, content, and conversion from day one
• Partner with eCommerce teams to optimize SEO, PDP content, bundling, pricing architecture, and ratings velocity
• Use real-time performance data to refine product features, packaging, and positioning
• Execute Globally at Speed
• Drive development with Asia-based OEM and manufacturing partners to hit cost, quality, and timeline targets
• Navigate private label and branded product strategies with precision
• Balance speed-to-market with margin, quality, and retailer requirements
Qualifications:
Required:
• 8+ years of progressive marketing and product leadership in CPG, with a strong preference for tools, hardware, building supply, or adjacent categories
• BS degree in Business or related field of study
• Proven success launching high-volume, high-velocity retail products
• Experience with private label and/or OEM development
• Demonstrated ability to build brands and products that succeed in big box retail and online marketplaces
• Strong expertise in packaging, product differentiation, and consumer-led innovation
• Hands-on experience driving eCommerce conversion and digital shelf performance
• Deep understanding of tools, hardware, and DIY categories, including pro vs. DIY segmentation
• Strong grasp of purchase drivers: performance, durability, value, and brand trust
• Ability to spot trends and whitespace opportunities ahead of competitors
• Experience working with international sourcing and development teams, especially in Asia
• Strong operator who partners effectively across sales, product, sourcing, and digital commerce
• Builder with a bias for action and pace
• Data-driven, commercially focused, and highly accountable
• Comfortable making decisions quickly and scaling what works
Preferred:
• MBA preferred
Company:
PeopleSuite believes that recruiting is both a science and an art.” We are laser-focused on speed, delivery, and detailed requirements, and our seasoned professionals approach every client and candidate with curiosity, creativity and empathy, keeping a thoughtful eye on individual story and cultural fit. Founded in 2012, the company is headquartered in Mooresville, USA, with a team of 11-50 employees. The company is currently Early Stage.

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