Peopleos

We are seeking an entrepreneurial, results-driven Director of Growth to lead our company's revenue growth strategy and position the organization to achieve 10x revenue growth over the next 7 - 10 years. This executive will be responsible for developing and executing a comprehensive growth strategy across Private Duty Nursing (PDN), Personal Assistance Services (PAS), and Hospice, building scalable referral networks, strategic partnerships, physician and hospital relationships, managed care partnerships, community outreach programs, and high-performing business development teams.

The successful candidate will combine strategic vision with operational execution, using data, analytics, and market intelligence to identify growth opportunities, expand into new markets, increase referral volume, improve conversion rates, and strengthen our brand throughout Texas. Success will be measured by sustained revenue growth, increased census, market expansion, referral diversification, and achievement of long-term strategic growth objectives.

This is a transformational executive leadership position — not a traditional marketing role — responsible for helping build one of Texas' premier Medicaid home health and hospice organizations.

Strategic Growth Leadership

●      Develop and execute a comprehensive 7-10 year strategic growth plan to achieve 10x revenue growth

●      Identify new service lines, geographic expansion opportunities, acquisitions, joint ventures, and strategic partnerships

●      Build scalable growth systems that support rapid expansion while maintaining operational excellence

●      Partner closely with the CEO, CFO, and Operations leadership to align growth initiatives with organizational capacity and profitability

Business Development & Sales

●      Build, lead, and mentor a high-performing business development team

●      Develop sales strategies that increase referrals across PDN, PAS, and Hospice

●      Establish referral goals, sales metrics, territory plans, and accountability systems

●      Create predictable referral pipelines that consistently increase admissions and census

●    Develop relationships with physicians, hospitals, discharge planners, case managers, rehabilitation facilities, skilled nursing facilities, assisted living communities, managed care organizations, and community partners

Strategic Partnerships

●    Develop relationships with Medicaid Managed Care Organizations (MCOs), Accountable Care Organizations (ACOs), hospitals, physician groups, schools, pediatric specialists, and community organizations

●    Negotiate strategic partnerships that expand referral opportunities and market presence

●    Identify opportunities for preferred provider agreements and long-term referral partnerships

Marketing & Brand Development

●   Lead all marketing initiatives to strengthen brand awareness and market reputation

●   Develop integrated marketing strategies across digital marketing, community outreach, physician engagement, networking, public  relations, and events

●   Ensure marketing efforts generate measurable referral growth and ROI

●    Build a recognizable healthcare brand throughout Texas

Market Expansion

●      Conduct market research to identify underserved markets and high-growth opportunities

●      Develop market entry strategies for new cities and regions

●      Evaluate acquisition opportunities and strategic affiliations; support due diligence and integration for future acquisitions

Data, Analytics & Performance

●    Develop dashboards monitoring referral sources, admissions, conversion rates, census growth, revenue by payer and service line, customer acquisition cost, lifetime value, and ROI on marketing investment

●    Use market intelligence and performance analytics to continuously refine growth strategies

●    Build forecasting models for future census, revenue, and market expansion

Requirements

Required Qualifications

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