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Founded in 1976 by award-winning director Lou Bellamy, Penumbra is a nationally recognized organization housing Minnesota's only black professional theatre company. Penumbra has earned tremendous accolades, producing over 200 plays, over 30 premieres, and has cultivated generations of artists of color. Through our powerful art, we open hearts, rehearse strategies for change, and dispel dehumanizing narratives of people of color.

Today, Penumbra is evolving into its next life cycle: a performing arts campus and center for racial healing that nurtures Black artists, advances equity, and facilitates wellness for individuals and community. Our space centers the Black experience, learns from and support people of color who are not black, and welcomes white individuals interested in building resiliency and competency for racial equity work. The Penumbra Center for Racial Healing stands in solidarity with and supports Indigenous communities upon whose land the work is located.

Working closely with the Director of Marketing, the Marketing Manager is responsible for developing campaign assets, managing content production, and ensuring timely execution across channels. This role emphasizes content creation, coordination, and implementation rather than leading overall campaign strategy. This is a full-time, salaried position that reports to the Director of Marketing and collaborates closely with staff, consultants, artists, and external vendors.

Responsibilities include:Campaign Development & Execution

• Execute integrated marketing campaigns supporting theatrical productions, educational programming, fundraising initiatives, institutional communications, community engagement, and special events.

• Translate strategic marketing plans developed by the Director of Marketing into detailed campaign timelines, production schedules, and implementation tasks.

• Coordinate campaign deliverables across departments while ensuring projects remain on schedule and aligned with organizational priorities.

• Monitor campaign progress, proactively identify challenges, and communicate needs or adjustments to the Director of Marketing.

• Support campaign execution from concept through launch, ensuring consistency across all marketing channels.

Content Marketing

• Develop content plans for email marketing, social media, website, and digital communications based on approved campaign plans.

• Draft, edit, and manage marketing copy for email campaigns, social media, website content, advertising, print collateral, and promotional materials.

• Collaborate with the Director of Marketing on campaign messaging, positioning, and content refinement.

• Ensure all marketing communications reflect Penumbra's brand standards, voice, and organizational priorities.

Creative Production

• Prepare creative briefs that translate campaign objectives into actionable design direction.

• Help coordinate the production of marketing assets with graphic designers, photographers, videographers, printers, media partners, and other creative vendors.

• Support creative review and revision cycles in collaboration with the Director of Marketing.

• Maintain quality control to ensure all creative materials meet organizational standards before publication.

Digital Marketing

• Build, schedule, and deploy email marketing campaigns.

• Maintain and update website content, event pages, landing pages, and digital assets.

• Schedule and publish social media content across organizational platforms.

• Coordinate implementation of paid digital advertising campaigns.

• Assist in optimizing digital content for strategic audience engagement and search engine performance.

Marketing Operations

• Maintain departmental marketing calendars, project management systems, and campaign documentation.

• Coordinate internal marketing requests and assist departments with promotional planning.

• Organize marketing assets, templates, and digital files.

• Recommend and implement improvements to marketing workflows and operational processes.

Analytics & Reporting

• Track campaign performance across email, social media, website, advertising, and other marketing channels.

• Prepare regular reports summarizing campaign performance and audience engagement metrics.

• Maintain marketing dashboards and campaign data.

• Assist the Director of Marketing in evaluating campaign effectiveness and identifying opportunities for continuous improvement.

Vendor & Partner Coordination

• Serve as the primary day-to-day contact for marketing vendors and creative partners.

• Coordinate production schedules with designers, photographers, videographers, printers, publications, advertising vendors, and freelance consultants.

• Track project timelines, vendor deliverables, and marketing-related invoices.

Collaboration

• Partner with departments across the organization to support marketing campaigns that align with organizational priorities.

• Participate in campaign planning meetings and contribute ideas to support campaign execution.

• Foster collaborative relationships with staff, artists, consultants, community partners, and vendors.

Qualifications

• Excellent written, verbal, and interpersonal communication skills, with the ability to create compelling marketing content and collaborate effectively across departments.

• Strong project management, organizational, and time management skills, with the ability to manage multiple campaigns simultaneously.

• Strong attention to detail and commitment to producing high-quality work.

• Experience supporting integrated marketing campaigns across digital and traditional channels including social media, web, institutional email and more.

• Proficiency with email marketing platforms, content management systems, social media management tools, and Microsoft Office Suite.

• Experience coordinating creative production and working with designers, photographers, videographers, printers, and external vendors.

• Ability to analyze marketing performance metrics and prepare reports that inform future campaign planning.

• Flexible, collaborative, and eager to contribute within a team-oriented environment.

• Curiosity, creativity, and a desire to continually learn and improve.

• Bachelor's degree in Marketing, Communications, Public Relations, Arts Administration, or a related field, or equivalent professional experience.

• Three to five years of progressively responsible experience in marketing, communications, advertising, or a related field.

• A passion for the performing arts, storytelling, racial equity, and community engagement is preferred.

The Marketing Manager is a year-round, full-time position. Penumbra Theatre Company, Inc. is an Equal Opportunity Employer that values a diverse and inclusive environment. Candidates must participate in a background check and provide positive references from previous employers. All applicants are welcome.