Paramount Commerce

We are Paramount Commerce, a leading fintech company focused on simplifying payments in Canada. Since the early 2000s, we have redefined online purchasing by introducing a way to pay directly from a bank account, bypassing credit cards or e-wallets. Our commitment is to provide the highest standards of security and risk management that support seamless payments and rich data.

As we strengthen our position in Canada, we are strategically positioning ourselves for global expansion. To achieve our goals, we are seeking talented professionals who can push the boundaries of innovation, contributing to our growth across Canada and worldwide. Join us at Paramount Commerce, where we not only follow fintech trends but shape them

Reporting to the VP, Marketing & Industry Relations, the Senior Product Marketing Manager will thrive at the intersection of high-level strategy and tactical execution. In this role, you won't just be designing scalable programs; you will be the primary driver behind them. We need a versatile professional who is equally comfortable defining our long-term market positioning as they are developing the specific collateral and tools our sales team needs to win. This is a foundational role that requires a proactive "hands-on" approach to scaling our product marketing function and ensuring every product launch translates into measurable revenue.

What You’ll Do:

Pillar 1: Go-To-Market (GTM) Strategy & Execution

• Strategic Rollouts: Lead the end-to-end launch process for new products and features, ensuring each release is backed by a clear commercial strategy and execution plan.
• Narrative Development: Create and maintain the core messaging and brand positioning that distinguishes our products in a competitive landscape.
• Adoption & Optimization: Monitor post-launch performance and user data to refine marketing tactics and drive sustained product engagement.
• Cross-Functional Alignment: Serve as the central point of contact between Product, Marketing, Onboarding, Support, and Sales to ensure organizational readiness for all new initiatives.

Pillar 2: Sales Enablement & Support

• Collateral Production: Directly develop high-impact sales assets, including pitch decks, case studies, ABM landing pages, demos, one-pagers, and scripts.
• Internal Knowledge Transfer: Translate product technicalities into actionable sales intelligence, equipping front-line teams to handle objections and close deals effectively.
• Continuous Feedback: Establish structured channels to gather insights from Sales, using field data and revenue intelligence tools to influence the product roadmap.

Pillar 3: Research & Competitive Intelligence

• Market Analysis: Systematically track industry shifts and emerging payment technologies to identify and capitalize on new growth opportunities.
• Competitive Intelligence: Maintain detailed analysis of the competitive landscape to provide our teams with the tactical insights needed to increase market share.
• User Research: Manage feedback loops with merchants to ensure our marketing strategies are rooted in actual merchant needs and behaviours.

Who You Are:

• The B2B Architect: You have a proven track record in the SaaS or payments world and know how to turn complex products into compelling stories.
• A Full-Cycle Closer: You don’t just "do" launches; you own them end-to-end, moving the needle on engagement and reclaiming market share.
• An AI Optimizer: You don't fear the future—you use AI as your productivity superpower to automate the mundane and focus on the monumental.
• A Feedback Magnet: You bridge the gap between product and person, building genuine merchant relationships that fuel our innovation.
• Tech-Fluent: You’re already at home in our stack (HubSpot, Avoma, Pendo) and use data to drive your decisions.
• A Continuous Learner: Your nightstand is stacked with industry deep-dives, and you’re always the first to know—and share—what’s next in the market.
• A People First Leader: You’ve managed before and understand that your success is measured by the growth and performance of your team.

Why Paramount Commerce?

• Canadian Company with over 22 years of history