Overactive Media

The Senior Manager, Marketing (North America) will lead the strategic and creative direction of our marketing efforts across digital, social, content, partnerships, and live events. This role oversees a multidisciplinary team of Marketing Manager, Graphic Designers, Social Media and Videographers/Editors. The ideal candidate combines strategic brand thinking with hands-on execution, thrives in fast-paced environments, and knows how to translate esports culture into revenue-driving initiatives.

Core Responsibilities or Job Duties include:

Leadership & Creative Direction

• Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers.
• Foster a high-performance, collaborative creative culture that encourages experimentation and innovation.
• Provide clear, actionable feedback to elevate design, video, and content output.

Content Strategy & Brand Execution

• Translate brand strategy into compelling creative content across all platforms (YouTube, TikTok, X, Instagram, Twitch).
• Develop content frameworks, campaign concepts, and storytelling approaches aligned with brand identity.
• Ensure consistency in tone, visual identity, and messaging across all channels and creative deliverables.
• Monitor content performance and leverage insights/data to optimize reach, engagement, and growth.

Marketing Operations & Project Management

• Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals.
• Maintain and update the marketing department budget, ensuring efficient and strategic allocation of resources.
• Manage cross-functional alignment with esports operations, partnerships, merchandise, and executive leadership.
• Ensure all brand deliverables satisfy partner/sponsor requirements.

Live Events & Experiential Marketing

• Lead marketing strategy and promotion for tournaments, live activations, meet-and-greets, watch parties, and community events.
• Oversee on-site creative execution, content capture, and post-event storytelling.
• Collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.

Stakeholder Collaboration

• Serve as the main creative marketing partner for internal stakeholders including Partnerships, Esports, Merch, and Leadership.
• Translate business needs into actionable creative briefs and campaigns.
• Ensure alignment across teams and maintain strong communication throughout project lifecycles.

Requirements

• Experience: 5+ years in marketing, digital content, or creative leadership-ideally in esports, gaming, entertainment, or youth-focused brands. Proven track record managing creative teams and delivering high-quality, multi-platform content.
• Technical Skills: Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows. Comfortable working with CMS/DAM tools.
• Platform & Analytics Expertise: Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization. Ability to interpret performance data and build data-informed growth strategies using tools like YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
• Marketing & Commercial Acumen: Experience managing budgets, timelines, production workflows, and vendor relationships. Strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
• Esports & Gaming Knowledge: Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
• Leadership & Communication: Excellent project management, cross-functional collaboration, and creative feedback skills. Ability to lead teams in a fast-paced, high-volume creative environment.