Optify Search

Optify Search is partnering with a well-established packaging manufacturer serving customers across the West Coast. The business has strong capabilities in corrugated packaging, folding cartons, and single-face lamination, and is recognised for delivering high-performance packaging solutions backed by quality, responsiveness, and strong commercial partnership.

The Opportunity

• This is a high-impact commercial role for a proven hunter who thrives on winning new business and opening doors across the Western U.S.
• The ideal candidate will have a strong background in high-graphics packaging, with direct experience in corrugated, folding carton, and/or single-face laminated packaging. This is not a farming role — the focus is very much on proactive business development, pipeline creation, and securing profitable new accounts.
• You’ll be responsible for driving revenue growth across the West Coast, partnering closely with leadership on commercial strategy, and building long-term relationships with customers, prospects, and strategic accounts.

Key Responsibilities Business Development

• Proactively prospect and generate new business across the West Coast.
• Open new accounts and build a healthy pipeline of qualified opportunities.
• Win business in corrugated, folding carton, and high-graphics packaging markets.
• Sell consultatively into customers looking for value-added packaging solutions.
• Build strong relationships with decision-makers and influence buying decisions.

Account Growth

• Grow strategic accounts through disciplined opportunity management.
• Identify cross-sell and upsell opportunities within existing business.
• Work closely with customers to understand their packaging needs and commercial goals.
• Develop solutions that support customer growth, efficiency, and margin improvement.
• Work with leadership on sales strategy, territory planning, and growth initiatives.
• Maintain accurate pipeline visibility and provide regular forecasting updates.
• Lead pricing, proposal, and negotiation activity with a strong commercial mindset.
• Contribute market insight and customer feedback to support wider business growth.

What I’m Looking For

• Proven sales experience within the packaging industry.
• Experience in corrugated packaging, folding cartons, and/or single-face lamination.
• A strong track record of winning new business.
• Experience selling high-graphics packaging would be highly desirable.
• Based in the Western United States, or able to focus heavily on the West Coast market.
• A true hunter mentality with drive, resilience, and self-motivation.
• Strong communication, negotiation, and presentation skills.

What’s on Offer

• Competitive base salary plus annual bonus
• High-visibility role with genuine influence
• The chance to join a business that values entrepreneurial sales talent and new business generation

About Optify Search

Optify Search is a specialist executive search and selection business supporting leading organisations across the packaging sector and beyond. We work closely with ambitious businesses to identify and attract high-calibre commercial, technical, and operational talent, with a focus on precision, discretion, and long-term fit.

If you’re a driven packaging sales professional looking for a strong West Coast opportunity, we’d welcome a conversation.