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Description

The Manager of Growth + Revenue Marketing is responsible for driving pipeline and opportunity creation by managing how leads are captured, worked, and converted across the funnel.

This role is focused on performance, ensuring high-intent leads move efficiently from initial engagement through Sales Accepted Leads (SALs) into qualified opportunities. This includes improving follow-up, aligning closely with Sales and an outsourced BDR partner, and strengthening the systems and processes that support lead management and conversion.

You will work across the marketing team to execute campaigns and programs, including webinars, digital channels, trade shows, and emerging AI-driven discovery, that contribute directly to the pipeline and support consistent opportunity creation.

Success in this role requires someone who can both execute and think strategically, identify where performance is breaking down, test solutions, improve results, and adapt quickly - someone who can take ownership of their work while remaining open to feedback and input from the team.

Essential Functions / Tasks / Duties / Responsibilities:

• Own performance across the full funnel.
• Turn leads into pipeline by improving segmentation, routing, and follow-up strategy.
• Identify where conversion is breaking down and implement solutions to improve results.
• Partner closely with Sales to improve lead quality, follow-up effectiveness, and opportunity creation.
• Establish and refine SLAs across Marketing and Sales to keep the pipeline moving.
• Use data and performance insights to continuously improve conversion and pipeline velocity.

Digital + Lifecycle

• Plan and execute integrated campaigns across channels that drive qualified pipeline that results in sales opportunities.
• Manage and optimize paid channels with a focus on pipeline impact and cost efficiency.
• Improve website conversion performance across key properties.
• Test messaging, offers, and campaign strategies to improve results.

Webinars

• Own and manage the webinar program end-to-end as a primary driver of pipeline.
• Develop topics aligned to buyer needs, sales priorities, and revenue goals.
• Drive registration, attendance, and post-event conversion to SALs and Opportunities.
• Partner with Sales to ensure follow-up is timely, relevant, and effective.
• Repurpose webinar content into campaigns, sales enablement materials, and digital assets.

AI + Emerging Channels

• Execute strategies that improve visibility and recommendations within AI-driven search and discovery (LLMs, AI Overviews).
• Optimize content and digital presence to ensure the company is accurately represented by AI tools.
• Monitor trends in AI-driven traffic and adapt tactics as the landscape evolves.
• Collaborate across content and campaigns to improve discoverability in AI-powered experiences.

• Own pipeline contribution and conversion performance of the outsourced BDR team.
• Serve as the primary point of contact, managing vendor priorities and performance.
• Ensure SLAs are met for quality and consistency of lead follow-up.
• Work with the outsourced team to improve sequences, messaging, and follow-up strategy to increase conversion to SALs and Opportunities.

• Own HubSpot execution for campaigns, workflows, lead routing, and reporting.
• Ensure accurate attribution of leads, pipeline, and revenue across campaigns and channels.
• Manage timely lead routing and follow-up through well-defined workflows and automation.
• Maintain clean, accurate data aligned with Sales systems.
• Build lead scoring based on conversion and intent.
• Track funnel performance, pipeline contribution, and campaign ROI.
• Develop reporting and dashboards to guide decision-making and optimization.

Requirements

Competencies:

• Strong analytical skills with experience in funnel optimization and campaign performance analysis
• Ability to balance strategic thinking with hands-on execution
• Strong communication, organization, and project management skills
• Multi-tasking is essential, with the ability to run multiple concurrent projects and meet deadlines
• Must be a team player willing to roll up their sleeves and pitch in when urgent projects require an "all-hands" approach.
• Metrics-driven, with proven experience driving pipeline, conversion, and revenue outcomes

Education / Professional Certifications or Licenses Required:

• BS/BA in Marketing, Communications, or a related field required.

Experience Requirements:

• 4-5+ years of experience in B2B marketing, growth marketing, or revenue marketing. A background in Healthcare IT is a plus.
• Metrics-driven, with proven experience driving pipeline, conversion, and revenue outcomes
• Strong background in digital marketing, paid media, and campaign execution
• Demonstrated experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
• Hands-on experience with email marketing, webinars, nurture programs, and conversion-focused messaging
• Experience working with or managing BDR/SDR teams is a plus

Supervisory responsibilities:

• None at this time.

Work Environment / Physical demands/ Travel Requirements:

• This role operates in a professional, remote office environment. This role routinely uses standard office equipment such as laptop computers and smartphones
• Occasional travel to conferences, team meetings, etc.

Core Values:

Office Practicum seeks to hire individuals who are able and willing to embrace our company's performance based culture, as defined by our Core Values:

• We are Clinician First
• Pediatric Care is our Home
• We Deliver on our Commitments
• Our Success is Based on Results
• We Believe in the Power of Teams

We believe that consistently aligning our planning and execution with these core values will lead to long term success for both Office Practicum as well as the customers we serve.

Benefits:

Our team members enjoy a variety of benefits, including but not limited to:

• Medical, Prescription, Vision, and Dental Insurance
• Life Insurance
• 401(k) with company match
• Paid Time Off, Holidays, and Volunteer Hours
• Company Wellness Program
• Employee Assistance Program
• Short and Long Term Disability Insurance
• Pet Insurance
• Tuition Assistance Program
• Employee Recognition Program

Equal Employment Opportunity Statement:

Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ["protected class"] including, but not limited to: veteran status, uniform service member status, race, color, ancestry, pregnancy, childbirth and related medical conditions, national origin, non-job related handicap or disability, or the use of a guide or support animal, creed, religion, sex, sexual orientation, national origin, age [18 and over] - [40 or over], physical or mental disability, predisposing genetic characteristics, military status, marital status, protected action, concerted activity, or any other protected class under federal, state or local law.

Americans with Disabilities Act Statement:

Our company is committed to providing equal employment opportunities to otherwise qualified individuals with disabilities, which may include providing reasonable accommodation where appropriate. In general, it is your responsibility to notify your supervisor of the need for accommodation. Upon doing so, your supervisor may ask you for your input or the type of accommodation you believe may be necessary or the functional limitations caused by your disability. Also, when appropriate, we may need your permission to obtain additional information from your physician or other medical or rehabilitation professionals.