New Times Pacific

The Role

角色

We're looking for a Lifecycle Marketing Manager to take full ownership of our retention engine. You'll be the architect behind how we nurture leads, convert hesitant buyers, and turn first-time customers into lifelong advocates.

我们正在寻找一位生命周期营销经理,全面负责我们的客户留存引擎。你将成为我们培育潜在客户、转化犹豫不决的买家,并将首次购买客户转变为终身拥护者的幕后架构师。

Our email program already delivers strong results—but we know there's more on the table. Your job is to find it. You'll optimize what's working, rebuild what isn't, and expand into SMS and WhatsApp to meet customers where they are.

我们的电子邮件计划已经取得了显著成效,但我们知道还有更多潜力可挖掘。你的工作就是去发现它。你将优化行之有效的部分,重建效果不佳的部分,并拓展到SMS和WhatsApp,以便在客户所在之处触达他们。

This isn't a role where you execute someone else's playbook. You'll build the playbook. You'll dig into cohort data, identify drop-off points, and design campaigns that actually move the needle. If you thrive on autonomy and get genuinely excited about a well-timed winback flow, we want to talk.

这可不是一个执行他人既定方案的角色。你要制定方案。你要深入研究群组数据,找出流失点,并设计真正能产生效果的营销活动。如果你渴望自主发挥,并且对时机恰当的挽回流程由衷感到兴奋,我们希望与你交流。

What You'll Own

你将拥有的

Klaviyo will be your domain. Automations, campaigns, segmentation, deliverability—all of it. You'll develop lifecycle strategies across the full customer journey, from first touch through repeat purchase and referral. You'll build out our SMS and WhatsApp capabilities from scratch, creating a true multi-channel retention ecosystem. You'll run cohort analyses to understand customer behavior and translate insights into action. You'll collaborate with creative and product teams to develop campaigns that educate, engage, and convert.

Klaviyo将成为你的领域。自动化、营销活动、客户细分、邮件送达率——所有这些都将由你负责。你将在整个客户旅程中制定生命周期策略,从首次触达一直到重复购买和推荐。你将从零开始构建我们的SMS和WhatsApp功能,打造一个真正的多渠道客户留存生态系统。你将进行群组分析,以了解客户行为,并将洞察转化为行动。你将与创意和产品团队合作,开发能够教育、吸引和转化客户的营销活动。

What We're Looking For

我们的招聘要求

You must have hands-on Klaviyo experience—not just familiarity, but real depth in building flows, managing lists, and troubleshooting deliverability. You should have a track record at an 8-figure e-commerce brand where you've demonstrably improved retention metrics. You need to show evidence of strategic thinking: cohort analysis, LTV optimization, churn reduction, or similar work that proves you understand the "why" behind the tactics. A bias toward action is essential—you see a gap, you fix it. You don't wait for permission.

你必须有实际操作Klaviyo的经验——不仅仅是熟悉,而是在构建流程、管理列表和解决可交付性问题方面有真正的深度。你应该在一个年营收达8位数的电子商务品牌有工作记录,在那里你明显改善了留存指标。你需要展示出战略思维的证据:群组分析、LTV优化、降低客户流失率或类似工作,这些都能证明你理解策略背后的“原因”。偏向行动至关重要——看到差距,你就去解决,而不是等待许可。

Experience in men's grooming, hair care, or adjacent categories is a strong plus. Understanding our customer's mindset will accelerate everything.

有男士美容、护发或相关品类的经验是一大优势。了解我们客户的心态将推动一切工作。

We are a world-class hair system brand—a lean, high-impact team where your work directly drives company growth. No layers of bureaucracy—just real problems to solve and the freedom to solve them. We're scaling internationally with operations across the US, UK, and China, and you'll play a central role in how we communicate with customers across all markets.