Love, Bonito

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Asia, with a presence across [19] countries, including our big bet market, the United States.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organization, leadership, and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we're on the cusp of something great, where we're working towards becoming the most thoughtful brand globally, for the AAPI female consumer, especially when it comes to our products, community, and experiences.

There's a lot more work to be done with all of our exciting plans. So we're looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

The Team

The Love, Bonito team is a passionate, dynamic, innovative, and fun-loving family. From fashion-lovers, and savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products, and content for her. With big dreams and a grand mission, we're looking for great like-minded people to join us - people who are as passionate, fearless, and entrepreneurial.

If you're looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

The Role

You will be responsible for supporting and contributing to the overall brand social strategy that acts as a vehicle to grow, support, engage, and strengthen the relationship between Love, Bonito, and our customers and the greater community of women, all over the world. You will deep-dive into our Social Media pillar and function as a full member of the team to achieve business objectives through your daily responsibilities and your team-specific projects.

Main Responsibilities

• Brainstorm, manage, and develop the content schedule, briefs, and assets for social channels
• Support in timely content delivery, scheduling, and postings
• Write creative copy with compelling calls to action to generate traffic and conversions
• Support with social reports, insights, and payment to partners/vendors/creators
• Participate in brainstorming sessions/discussion within the team on how to improve in the delivery of content on all social platforms
• Assist in market research and competitor analysis
• Administrative support and daily upkeep of internal trackers, calendars, and influencer lists
• Manage timelines and prompt follow-ups with influencers for various campaigns
• Work closely with the team to plan, support and execute events
• Conduct media monitoring for brand coverage across various channels including digital, social media, and online forums

Content Production

• Develop a solid understanding of the Love, Bonito's brand, our vision and our target audience
• Support in developing content for social channels (Facebook, Instagram and TikTok)
• Stay on top of trending videos and sounds on TikTok and adapt them quickly for Love, Bonito's channel
• Create a sound library that might be applicable for future Instagram Reels and TikTok videos
• Participate in content creation discussion for social channels (Facebook, Instagram, TikTok)
• Support in the daily maintenance and administrative upkeep of team assets

Community

• Source and manage UGC database
• Close tracking of campaign and BAU seeding performance to KOLs
• Monitor for competitor and industry news, including potential issues that could impact the business
• Work closely with other functional teams to troubleshoot or expedite KOLs orders
• Provide community support to the Social Media Team - monitoring and responding to comments, questions, and DMs on the respective social media channel