Lightspeed Track Events

Social Media Manager — Part-Time | San Francisco Bay Area, CA Contract |

Company Description

LightSpeed is a California-based driver's club dedicated to creating exceptional motorsports experiences. Operating premium track day and High-Performance Driver Education (HPDE) programs at iconic venues like Sonoma Raceway and WeatherTech Raceway Laguna Seca, LightSpeed offers low car counts, professional instruction, and a strong safety record. Beyond track days, the company provides a comprehensive driver development program, supporting drivers from beginners to pro-level competition, including racing in SRO, IMSA, SCCA, and NASA series. Known for its strict protocols, welcoming atmosphere, and loyal community, LightSpeed also organizes private group experiences for corporate events and team-building. More than just a track day, LightSpeed is a motorsports home for passionate drivers.

The Role

We're looking for a driven part-time contractor to own our social media growth and paid advertising — someone who treats our follower count like a scoreboard and shows up with a strategy to move it. This role is split between onsite content capture at track events and day-to-day social and paid campaign management from wherever you work best.

You don't need to be a professional videographer. You need to show up at events with your phone, capture authentic moments, and turn them into content that makes people want to be part of what we're building.

What You'll Do

Content & Organic Growth

• Attend select LightSpeed events throughout the year to capture onsite photo and video content
• Produce and schedule 3–5 posts per week across Instagram and Facebook (feed, Reels, Stories)
• Repurpose existing event photos and videos into fresh content between events
• Own the content calendar — plan ahead, never go dark
• Drive proactive organic growth — engage with relevant accounts, communities, and automotive creators to expand reach
• Stay current on platform algorithm changes and emerging formats — what worked in 2023 won't cut it

Paid Advertising

• Build, manage, and optimize Facebook and Instagram ad campaigns via Meta Ads Manager
• Manage monthly ad budget with a focus on follower growth and event awareness
• Ensure proper UTM tagging on all paid campaigns for attribution accuracy
• Monitor performance and adjust targeting and creative proactively — don't wait to be asked

Reporting

• Deliver a simple monthly summary — follower growth, reach, engagement, ad performance
• Flag what's working, what isn't, and what you're changing

What We're Looking For

• Proven track record growing Instagram and Facebook accounts — show us the numbers
• Hands-on Meta Ads Manager experience required — you've built and optimized campaigns, not just boosted posts
• Comfortable capturing and editing short-form video on a smartphone across Instagram and Facebook — experience with TikTok is a plus; we are open to expanding to the platform with the right candidate
• Self-directed and consistent — this role has minimal oversight by design
• Bay Area based with ability to travel to track venues across California
• Passion for cars, motorsports, or automotive culture is a strong plus

Compensation

• This role has meaningful upside tied directly to results.
• Base Retainer: $1,200–$1,500/month Based on experience. Covers minimum post frequency, ad campaign management, and agreed event attendance.
• Event Stipend: $100/day for each event day attended, plus lunch provided onsite.
• Follower Growth Milestone Bonuses up to $12,000+