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Marketing Campaign Manager

Department - Marketing

Summary:

The Marketing Campaign Manager (MCM) plays a key role in driving Lightbeam's lead generation, brand awareness, event marketing, and sales enablement initiatives. Working closely with the marketing team, the MCM develops, executes, and optimizes integrated campaigns that promote Lightbeam's products, services, and events to prospects, clients, and strategic partners. Responsibilities include planning and launching multi-channel marketing campaigns, creating and curating compelling content for digital and traditional channels, qualifying leads for the sales organization, and maintaining the accuracy and integrity of data within Lightbeam's CRM.

Additionally, the Marketing Campaign Manager will assist in other projects and administrative responsibilities as needed.

Responsibilities Include:

• Support the planning and promotion of trade shows, conferences, webinars, and other events designed to generate leads and increase brand awareness.
• Coordinate communication and campaign activity among the Marketing and Sales teams, internal stakeholders, external BDR resources, creative agencies, vendors, and event partners.
• Collaborate with the Marketing team and subject matter experts to develop campaigns, content, case studies, presentations, and other sales enablement resources.
• Build and execute integrated marketing campaigns across email, digital, social media, events, and other internal and external communication channels.
• Manage lead qualification, routing, follow-up, and CRM data integrity to support an effective handoff to Sales and external BDR partners.
• Track, analyze, and communicate campaign performance, lead generation, conversion activity, and sales and marketing dashboards within Salesforce.

Desired Skills and Experience:

Make Rapid, Disciplined Decisions - Make timely decisions at the right level with the right data and support them once made.

Act with Courage & Candor - Speak openly, honestly and with conviction: have the courage to take appropriate risks and make difficult decisions.

Demonstrate Ethics & Integrity - Adhere to the highest standards of trustworthy and ethical behavior in all interactions and hold others to the same standards; comply with all laws, policies and regulations; identify and address ethical issues without hesitation.

Foster Collaboration - Actively listen and seek to understand differing perspectives; work together to achieve the common goals.

Drive Results - Set clear performance standards; overcome obstacles; hold ourselves and others accountable for achieving results.

Skills, Knowledge, Experience & Qualifications

• Preferred Education: Bachelor's Degree or equivalent experience
• Excellent written and verbal communications skills
• Ability to work effectively under pressure, adhere to deadlines, deliver high-quality results and manage multiple priorities
• Level-headed problem solver with a professional and service-oriented attitude
• Meticulous attention to detail
• Superb organizational and tracking skills
• Team player that also excels as a high-performing individual contributor
• Strong willingness to help in any area, develop skills and learn new things
• Strong customer focus including the desire to understand customer's needs and tailor appropriate solutions
• Adaptable, responsible and dependable
• Basic understanding of marketing concepts and practices

Critical Competencies:

• Marketing savvy
• Cross-Functional Capability
• Process-oriented
• Customer Focus & Relationship Management
• Drive Results
• Adaptability/Flexibility
• Creative Problem Solving
• Strategic Thinking and Planning
• Well-developed communication skills
• Strong computer skills
• Self-motivated