Lawo Ag

Grow With Us!

LAWO is seeking a Director, Strategic Accounts, North America to own, grow, and expand relationships with a defined set of enterprise broadcast and media customers. This role will manage existing top-tier accounts, drive increased wallet share through solution expansion, and identify and develop new strategic customers that align with LAWO’s long-term growth objectives in North America.

The ideal candidate brings deep experience selling complex broadcast infrastructure solutions, excels at executive-level engagement, and can translate evolving customer workflows into long-term, high-value partnerships.

Key Responsibilities

• Own and grow a portfolio of existing enterprise and tier‑one broadcast accounts across North America, serving as the primary commercial and relationship lead
• Develop and execute multi‑year account strategies aligned with customer business objectives and LAWO’s product and solution roadmap
• Build and maintain strong relationships with executive, engineering, and operational stakeholders to ensure long‑term customer satisfaction, retention, and account health
• Drive revenue growth within existing accounts through solution expansion, upgrades, and cross‑selling across audio, video, control, and IP‑based workflows
• Identify new use cases and emerging requirements related to IP migration, cloud workflows, virtualization, and remote production
• Accurately forecast revenue and manage complex, consultative sales cycles with discipline and transparency
• Identify, qualify, and develop new strategic enterprise accounts with strong long‑term growth potential for LAWO
• Execute structured new‑account entry strategies including stakeholder mapping, value positioning, and proof‑of‑concept alignment
• Collaborate closely with marketing, product management, solution architects, channel partners, and system integrators to maximize account penetration and influence
• Act as the voice of the customer internally, providing feedback on market needs, competitive positioning, pricing strategy, contract negotiation, and large‑scale deal structuring

Qualifications

• 10+ years of sales experience in broadcast, media technology, or live production, with a proven record of managing and expanding large enterprise or strategic accounts
• Proven track record of consistently exceeding sales targets in complex, enterprise‑level sales environments
• Strategic mindset combined with hands on execution and accountability for results
• Experience selling premium or mission‑critical broadcast solutions to major broadcasters, sports networks, media organizations, or live event producers
• Deep understanding of broadcast infrastructure, including IP‑based and software‑defined production workflows, across audio, video, control, and cloud‑enabled environments
• Demonstrated success leading long, consultative sales cycles involving complex solutions and multiple technical and business stakeholders
• Strong executive presence with the ability to influence senior decision‑makers while engaging credibly with engineering and operations teams
• Excellent communication, negotiation, and presentation skills, with comfort engaging both C‑level and technical stakeholders
• Comfortable operating within a matrixed, global organization and collaborating across regions and functions
• Knowledge of industry standards such as SMPTE ST 2110, NMOS, and cloud‑based media workflows preferred
• Skilled in CRM usage, forecasting, and data‑driven pipeline and opportunity management
• Collaborative, self‑motivated, and effective working independently in a remote, global environment
• Willingness to travel as required to support strategic accounts and business development efforts

Our Offer

• Competitive Salary and attractive annual bonus
• 4 Weeks Vacation, plus 12 Holidays
• Employer‑sponsored Health Reimbursement Account
• Short & Long Term Disability Insurance
• 401K with Company Match
• Personal growth within an international environment