Luxe Du Jour

Head of Growth Marketing for Luxe Du Jour

About the role

LDJ is bringing marketing in-house to move faster, spend smarter, and tie every dollar to results. We're looking for a senior, AI-fluent growth marketer who can own the entire marketing engine, paid, email, campaigns, and data, and use AI to operate with the output of a full team. You'll report directly to the CEO and own the number that matters: profitable sales growth through marketing.

This is a builder's role for someone who's tired of agencies overcharging and underdelivering, and wants to prove what a sharp operator with modern tools can actually do.

What you'll own

• Paid acquisition: Plan, launch, and optimize Google and Meta campaigns. Own budget allocation, targeting, creative testing, and ROAS. Know where every dollar goes and what it returns.
• Email & lifecycle marketing: Own the flows and automations, build and optimize campaign sends, and turn our list into a reliable revenue channel.
• Campaign orchestration: Plan and execute promotional campaigns end to end, brief creative, build collection and landing pages, and coordinate launch timing with the dev and sales teams.
• Data & optimization: Analyze performance across channels, review site UX/UI for conversion, identify where we're losing sales, and act on it. Report results to me clearly and regularly.
• Content direction: Own the content strategy and monthly calendar, direct scripting and creative, and manage content execution (in-house creator, freelancers, or AI-assisted). You direct and quality-control content, not necessarily film it all yourself.
• Top-of-funnel & sales alignment: Work with the sales team to make sure the leads marketing generates are handled well at the top of the funnel, and that marketing and sales are pulling in the same direction.
• AI leverage: Use AI tools across all of the above, creative generation, copy, analysis, briefing, reporting, to do the work of a team without the headcount or the burnout.

What you bring

• Proven e-commerce growth marketing experience, ideally in fashion, luxury, or high-AOV DTC
• Hands-on mastery of Meta and Google Ads with real ROAS results you can point to
• Strong email/lifecycle marketing experience (Klaviyo or similar)
• Genuine fluency with AI marketing tools, this is central, not a nice-to-have
• Analytical, comfortable living in the data and making decisions from it
• Shopify familiarity
• A builder mentality: scrappy, fast, and motivated by results and ownership
• AI experience and leverage to work more efficiently

What success looks like

• Marketing-driven sales growth month over month
• Improved ROAS vs. our current agency spend
• Healthy, converting email channel
• Lower cost per acquisition and clear attribution on where sales come from