Lamb Cooperative

ABOUT GREENSTONE

Greenstone Meats is a leading North American producer and marketer of premium grass-fed beef and lamb. With a portfolio spanning owned brands and private label programs across retail and foodservice, we partner with some of the most recognized retailers in the United States and Canada. As we accelerate our transition to a demand-led growth model, we are building a marketing and commercial capability that matches our ambition and this role is at the center of that build in the US market.

THE OPPORTUNITY

The US market represents our highest growth opportunity with the growth of the grass-fed beef category and a premium brand portfolio that is still in its early stages of building consumer demand. Until now, the US market has had no dedicated marketing resource. This role changes that.

The Associate Marketing Manager for the United States is responsible for bringing the Greenstone Meats brand to life in the US market: building consumer demand, executing innovation launches, developing the tools Sales needs to win at retail and foodservice, and partnering with the Commercial Strategy Manager to translate consumer and market intelligence into action.

This is a role for someone who is equally comfortable developing and implementing a brand campaign, managing an innovation timeline and mining consumer insights. Someone who understands the US retail landscape, has a genuine curiosity about consumers, and is energized by the pace and ambiguity of a lean, fast-moving commercial environment.

WHAT YOU WILL DO

Brand Execution and Marketing Calendar

• Manage the marketing calendar for owned brands ensuring all brand activations are planned, briefed, and delivered on time
• Develop consumer-facing marketing content across relevant channels: digital, in-store, foodservice, and trade, in partnership with the agency and the Marketing Director
• Manage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and delivery
• Ensure brand execution in the US market is consistent with the brand positioning and visual identity established for each brand
• Monitor US market trends and competitive activity and bring relevant observations to the team proactively

Innovation Commercialization

• Support the commercialization of new products for the US market
• Own the Packaging Development phase end-to-end, briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on time
• Coordinate with Sales, Supply Chain, and Production to ensure new products arrive in market with the right tools, materials, and customer support
• Track innovation performance post-launch and feed learnings back into the pipeline

Sales Support and Customer-Facing Tools

• Develop marketing inputs for US customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content that Sales can use in front of buyers
• Partner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category data
• Support the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accounts
• Manage all US POS materials and marketing collateral, ensuring materials are current and on-brand
• Support digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and optimized for each platform

Consumer Insights Application

• Develop familiarity with the company’s data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret data relevant to the US market
• Apply consumer and shopper research to US brand and campaign decisions, connecting what consumers care about to how we show up in market
• Partner with the Commercial Strategy Manager on US consumer insights initiatives including custom research and shopper behavior analysis
• Bring a consumer-first perspective to innovation and campaign conversations, grounding US marketing decisions in evidence rather than assumption

Budget and Project Management

• Track US marketing spend against budget at the project level, ensuring vendors are paid on time, flagging variances, and maintaining accurate spend records
• Manage multiple projects simultaneously with reliability and attention to detail, from packaging timelines to campaign deliverables
• Communicate progress and flag risks proactively without being prompted

KEY SUCCESS MEASURES

• US Sales teams are equipped with current, compelling, and commercially relevant marketing tools for every key account conversation
• Innovation launches in the US market arrive on time, on brand, and with the right customer support materials in place
• Brand execution in the US is consistent, on-schedule, and reflects the Greenstone Meats brand standards
• Agency relationships are well-managed and delivering quality work on-brief and on time
• US marketing budget is tracked accurately and spend is always connected to a clear objective

WHAT WE ARE LOOKING FOR

Experience and Background

• 3 to 5 years of brand-side CPG marketing experience within food, protein, or a related consumer goods industry
• Experience on the brand side of marketing: understanding how brands are built, positioned, and activated in market, is required.
• Demonstrated experience managing packaging development, marketing materials, and agency relationships independently
• Familiarity with the US retail landscape: key accounts, channel dynamics, and how marketing supports commercial conversations with buyers
• Experience with syndicated data tools such as Circana is an asset
• Exposure to foodservice marketing or sales support is a plus

Skills and Capabilities

• Execution-oriented with genuine commercial curiosity. You deliver reliably and you want to understand why the work matters
• Strong project manager who can handle multiple workstreams simultaneously without dropping detail
• Clear communicator, written and verbal, who can brief an agency, update a stakeholder, and develop/review compelling copy for various assets with equal confidence
• Collaborative team player who builds positive relationships across Sales, Operations, QA, and external partners
• Comfortable operating in a lean, fast-paced environment where priorities shift and initiative is valued
• Proficient in Microsoft Office, particularly PowerPoint and Excel, and comfortable with design coordination and digital asset management
• A genuine interest in food, consumers, and the stories behind what people buy and why

WHY GREENSTONE MEATS

• You will be the first dedicated marketing resource for the US market, a genuine opportunity to build the function from the ground up and shape how marketing shows up in the business
• You will have direct access to the Marketing Director (based in Canada) and real visibility into how commercial strategy is built and executed
• You will work across two of the fastest-growing premium protein categories in the US: grass-fed beef and lamb
• You will be part of a team that is transitioning from tactical execution to demand-led growth and your work will be central to that shift
• Competitive compensation, Company paid benefits, a 401k plan and a collaborative team environment that values initiative, curiosity, and commercial thinking

Pay: $80,000.00 - $95,000.00 per year

• Eligible for discretionary bonus
• 401(k) company contribution
• 100% company paid Medical/Dental/Vision/Basic Life Insurance/Short Term and Long Term disability benefits

For information about the company, go to https://greenstonemeats.com/

Only qualified candidates will be contacted for an interview.

Greenstone Meats is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.

Greenstone Meats is committed to providing an accessible and barrier-free environment. Accommodations are available on request for candidates throughout the selection process. Please contact Human Resources if accommodation is required