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About us

Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.

Role Overview

The Director of Paid Media & Email/SMS is responsible for driving customer acquisition, retention, and revenue growth across performance media and owned messaging channels for Talbots and Haven Well Within. This role owns strategy, budget, execution, and optimization for paid media (search, social, display) and CRM channels (email and SMS), ensuring an always-on, data-driven approach aligned with brand voice and customer expectations.

This leader will balance brand stewardship and performance rigor, leveraging analytics, testing, and personalization to deliver profitable growth across Talbots' omnichannel ecosystem.

Key Responsibilities

Paid Media Strategy & Performance

• Own paid media strategy and investment across Search, Paid Social, Display, Affiliate, and Upper-/LowerFunnel digital channels.
• Drive customer acquisition, reactivation, and incrementality, with a strong focus on ROI, LTV, and efficiency.
• Partner with internal teams and agency partners to manage annual planning, forecasting, and pacing. Key internal partners include finance, Merch, Brand, PR, Analytics.
• Establish and optimize audience, targeting, creative testing, and fullfunnel measurement strategies.
• Lead continuous test-and-learn roadmaps (creative, attribution, bidding, channel mix).

Email & SMS (CRM) Leadership

• Own Email and SMS lifecycle strategy, including acquisition, onboarding, promotional, triggered, and retention programs.
• Drive personalization, segmentation, and automation to increase engagement, conversion, and customer lifetime value.
• Partner with Creative, Merchandising, and Planning to ensure message relevance, cadence, and brand consistency.
• Oversee deliverability, list growth, compliance, and channel health.

Analytics, Measurement & Optimization

• Define KPIs and success metrics across media, CRM, and omnichannel impact.
• Leverage firstparty data, attribution frameworks, and reporting tools to inform investment decisions.
• Translate insights into clear recommendations and executivelevel reporting.
• Champion data integrity, experimentation, and performance transparency across teams.

Team & CrossFunctional Leadership

• Lead, mentor, and develop highperforming teams across paid media and CRM.
• Act as a strategic partner to Ecommerce, Brand, Merchandising, Analytics, IT, and Creative teams.
• Influence senior stakeholders with a clear point of view grounded in data and customer insight.
• Manage agencies and vendors to ensure strong collaboration, accountability, and innovation.

Qualifications

• 8+ years of digital marketing experience, with senior leadership across paid media and CRM (email/SMS) in retail or e-commerce.
• Proven success managing multimilliondollar media budgets with clear ROI impact.
• Deep expertise in performance marketing platforms, marketing automation tools, and analytics.
• Strong understanding of omnichannel retail, customer journeys, and lifecycle marketing.
• Experience leading teams, influencing crossfunctional partners, and working with external agencies.
• Highly analytical, but equally strong in storytelling and executive communication.

Location:

Corporate Office-Talbots-Hingham, MA 02043Position Type:Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business.The Company will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.