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Product Marketing Manager, Prime Video US O&O Marketing

Amazon

Seattle, WA

$175K/yr

Full-time

Posted 3 days ago

New


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,089 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

Prime Video (PV) brings together Amazon MGM Studio's hit Originals, top live sports, broad subscription content, and the ability to build your viewing library, all in one experience. Join the PV US O&O Marketing team to lead our marketing planning across Amazon.com placements, as well as product marketing investments to improve PV's presence on this marketing surface. You will work with cross-functional teams within Prime Video, Amazon.com, Retail, Finance and other Amazon teams to drive improved PV campaign performance across Amazon.com placements

You will own placement level performance and it's contribution to the overall health of PV campaigns across Amazon.com surfaces, making sure all campaigns (manual or automated) are reaching the intended customers and driving the expected behavior.
Key job responsibilities
- Coordinate and plan all manual Amazon.com placements for PV US, working cross-functionally with teams across all of Amazon.
- Report out on placement-level performance and it's overall contribution to the health of the Amazon.com marketing surface for PV US
- Design and execute experiments that validate the incremental value of different placements, campaigns, audience segments, etc.
- Work with internal product teams and external vendors on best-in-class outbound campaign capabilities that elevate the PV brand and increase customer engagement with outbound marketing
A day in the life
The Product Marketing Manager will be focused on the performance and management of PV US campaigns and placements across Amazon.com. They will leverage reporting dashboards on a regular basis to understand how each placement is performing independently, as well as driving the overall health of PV campaigns across Amazon.com

They will partner with teams across Amazon to schedule and coordinate campaigns, manage targeting, etc. They will identify, design, and lead experiments to validate the value of PV campaigns, as well as partner with product teams to improve placement performance. They will regularly report out on placement performance and product investments.
About the team
The PV US O&O Marketing team's Vision is to use the least amount of owned and operated marketing interventions across the customer journey to drive the highest value customer actions

Our Mission is to improve the vertical performance of each owned and operated marketing channel, such that we optimize every impression across all surfaces, while supporting Lifecycle Marketing's multi-touch customer journey. This role plays leads a critical marketing channel that can reach one of our biggest growth opportunities - customers not engaging with the PV experience. With most outbound touch points being mature marketing channels, this role will need to find engaging and unique ways to drive customer interaction, ultimately driving Customers to PV to stream.


What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Amazon logo

About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US