ABOUT INNOCAP
Innocap is the leading Dedicated Managed Account Platform (DMAP) globally, providing institutional allocators with a superior way to structure, access, and oversee their alternative investments. With over US$125 billionon the platform andmore than530 employees across the globe,we aretransforming how allocators access and manage alternative investments.
Powered by our people,processesandpurposebuilttechnology,Innocap isseeking forward-thinking individuals to join us on our exciting journey.At Innocap, youwon'tjust managewhat'shere today.You'llbuild what comes next.Here, careers are about building, notmaintaining.
We give our people the freedom to think boldly, move quickly, and create real impactwith less red tape. Driven by transformation,trustand collaboration, we never settle for the status quo and are constantly finding better ways toserve our clients and actively shape the future of the investment industry.
At Innocap, your work makes a difference every day-and helpsbuildwhat'snext for our clients, the industry, and your career.
Because the futuredoesn'tbuild itself. We do.
ABOUT THE ROLE
At Innocap, we're building what's next for the investment industry - and we're looking for a Senior Specialist, Marketing / GoToMarket (GTM) Marketing Lead who wants to do the same.
This role will lead Innocap's GTM marketing initiatives with a clear objective: drive global awareness of Innocap among institutional allocators and position us as the leading Dedicated Managed Account (DMA) platform. The focus is on education - helping allocators truly understand DMAs, their benefits, and why Innocap is uniquely positioned to deliver them.
As GTM Marketing Lead, you will design and deliver a scalable allocator education engine across content, industry events, and proprietary forums. In this role, you will work in partnership with Business Development to deliver the strategy, programs and assets that support them.
This is a highimpact role for someone who wants ownership, trust, and the opportunity to shape how a global, institutional audience understands a fastgrowing investment model.
Responsibilities:
GoToMarket strategy & ownership
- Own and execute Innocap's GTM marketing strategy aligned with commercial priorities
- Translate Business Development objectives into integrated GTM marketing initiatives that drive awareness and pipeline
Allocator education
- Build and scale a structuredallocator education engine, including proprietary inperson and virtual events (roundtables, forums, webinars)
- Create engaging educational experiences that position Innocap as a trusted authority on DMAs
Events & industry presence
- Lead Innocap'sindustry event and conference strategy, including sponsorship selection and securing allocatorfocused speaking opportunities
- Partner closely with Business Development to ensure targeted, highvalue presence at key allocator forums
Content & thought leadership
- Lead the creation of allocatorfocused educational content, including white papers, DMA guides, case studies, and thirdparty endorsed content
- Ensure content supports different stages of allocator awareness and lead generation
Commercial enablement & collaboration
- Act as the GTM marketing enabler for Business Development, delivering content and campaigns aligned to sales needs
- Enable senior leaders with clear narratives, thought leadership positioning, and event
PRIMARY QUALIFICATIONS & SKILLS
- Minimum 7 years of experience in B2B marketing withinasset management or alternatives
- Strong track record deliveringthought leadership and educationled marketingfor senior institutional audiences such as CIO, Head of Alternatives, Head of Portfolio Management, Head of Investment
- Experience leadingevents, sponsorships and speaking programsas part of a GTM strategy
- Commercial mindsetwith the ability to partner closely with Business Development and senior stakeholders
- Exceptionalcommunication and storytellingskills - able to simplify complex concepts and create trust through clarity
- Selfstarter mentality: comfortable with autonomy, ownership, and building new programs from the ground up
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