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Position: Entertainment IP Manager
Location: Culver City, CA
Department: IP
Salary: $85,000 - $120,000
POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Opportunity Overview:
We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.
At POP MART, we believe art has the power to inspire joy, spark imagination, and bring people together. As an Entertainment IP Manager, you will play a key role in shaping the success of POP MART's owned intellectual property portfolio by supporting IP strategy, evaluating market performance, and identifying opportunities for growth across products, categories, and global markets.
Working closely with cross-functional teams and our global headquarters, you'll help translate consumer insights and market trends into actionable recommendations that influence product development, category planning, and long-term IP strategy. You'll also oversee inbound licensing partnerships, ensuring partners are effectively managed and aligned with POP MART's brand standards, creative vision, and business objectives.
This is an exciting opportunity for someone with experience in IP management, licensing, and product strategy who is passionate about art, collectibles, and consumer trends. You'll help bring POP MART's iconic characters and creative universe to life while contributing to the continued growth of one of the world's leading designer toy brands.
What you will achieve:
IP Strategy and Portfolio Development

• Evaluate the performance, positioning, and potential of POP MART owned IP across categories and markets
• Identify opportunities for growth, expansion, or repositioning based on market signals and product performance
• Contribute to a more structured and disciplined approach to IP evaluation and decision-making
• Develop clear, actionable recommendations to inform IP development and long-term strategy

Product and Market Translation

• Translate external exposure and market observation into recommendations for product direction and category expansion
• Partner with internal teams and HQ to provide clear input on what is resonating in-market and why
• Identify white space across product categories and consumer segments, and translate these into direction for IP and merchandise development
• Leverage retail, consumer, and competitive insights to inform category focus and highlight areas of underdevelopment or emerging demand

Inbound Licensing and External Partnerships

• Manage inbound licensing relationships across approvals, marketing coordination, and product alignment, ensuring consistent and timely execution
• Support contract processes and ongoing partner management, maintaining alignment with internal priorities
• Coordinate cross-functional efforts tied to licensed IP, including campaign execution and partner deliverables

What you will need:

• 3-5 years of experience in IP-driven businesses, such as entertainment, consumer products, licensing, or related industries.
• Experience working with licensed intellectual property (IP), including product development, approval processes, and licensing partner collaboration.
• Demonstrated ability to evaluate IP performance and translate market insights into strategic recommendations.
• Strong understanding of how IP drives product development, category expansion, and commercial performance.
• Strong knowledge of the retail and consumer landscape, with the ability to identify trends and translate insights into actionable business strategies.
• Experience building and managing relationships with external partners, licensors, or licensees.
• Proven ability to represent the brand professionally while building credibility, influencing stakeholders, and exercising sound business judgment.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Proactive, entrepreneurial mindset with a track record of identifying opportunities and driving execution.
• Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively.
• Comfortable collaborating across cross-functional teams, global stakeholders, and multiple time zones.

Preferred Background

• Experience in franchise, brand, or IP strategy within character-driven, entertainment, or consumer products organizations.
• Background in consumer products, licensing, or brand management with exposure to product development, commercialization, and brand execution.
• Experience working in cross-functional roles that bridge IP development, product management, licensing, marketing, and commercial teams.
• Familiarity with evaluating consumer trends, market performance, and category opportunities to inform IP and product strategies.
• Experience collaborating with global teams and navigating cross-regional business environments is preferred.

What success looks like

• Delivers clear, data-informed recommendations that shape IP, product, and portfolio decisions.
• Establishes consistent, scalable processes for evaluating IP performance and growth opportunities.
• Aligns market insights, consumer trends, and business priorities to strengthen IP and product strategy.
• Ensures seamless execution of inbound licensing partnerships while maintaining strong relationships with internal and external stakeholders.
• Identifies new category, product, and market opportunities that contribute to the long-term growth of POP MART's IP portfolio.
• Builds trusted partnerships across cross-functional teams and global stakeholders to drive collaboration and execution.

Hiring Exercise
As part of the interview process, candidates will be asked to develop a short strategy presentation for one of our existing IPs, including:

• Assessment of current positioning and performance
• Identification of growth opportunities (product, category, or market)
• Recommendations informed by prior experience working with external IP or partners

What We Offer

• Market-competitive packages: 401k, health insurance, PTO, paid sick leave, and family leave.
• Growth opportunities: on-the-job training, leadership development, and stretch assignments to advance your career.
• Career development: opportunities to take on larger responsibilities as POP MART's North America business scales rapidly.

*The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Physical Requirements

• Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment.
• Must be able to occasionally lift or move items weighing up to 25 pounds.

Pay Range Details
The base salary range for this position is $85,000 - $120,000 annually. This range is provided in accordance with applicable state and local pay transparency laws and may vary based on geographic location. Individual compensation will be determined based on factors including job-related knowledge, skills, experience, and qualifications. This position may also be eligible to participate in the Company's incentive compensation program.
Equal Employment Opportunity
POP MART is committed to fostering a safe, inclusive, and respectful workplace where everyone is treated with dignity and respect. We are an Equal Opportunity Employer and provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, marital status, disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Employment decisions at POP MART are based on business needs, job requirements, and individual qualifications.
Reasonable Accommodation
Applicants who require a reasonable accommodation during the application or hiring process may request assistance by emailing na.hrsupport@popmart To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The qualifications, skills, abilities, and physical demands described in this job posting are representative of those required to perform the essential functions of the position. Reasonable accommodation may be provided to qualified individuals with disabilities to enable them to perform the essential functions of the job.