Igni Investments

We are seeking a Content Marketer who is a strategic storyteller responsible for planning, creating, and distributing valuable, relevant content to attract and engage a target audience. Unlike traditional advertising, content marketing focuses on building long-term relationships by providing helpful information that drives profitable customer action. You will be working across multiple brands across a portfolio of companies.

Core Responsibilities

• Content Planning: Developing multi-channel content strategies that align with business goals and the buyer's journey. This includes managing an editorial calendar to ensure a consistent publishing cadence.
• Content Creation: Writing and producing high-quality assets such as videos, video shorts, blog posts, white papers, case studies, social media updates, email newsletters, and video scripts.
• SEO + GEO & Optimization: Conducting keyword research and implementing on-page SEO best practices to increase organic visibility and search engine rankings.
• Distribution & Promotion: Managing content across various platforms, including company websites, social media accounts, and email marketing tools like Mailchimp.
• Performance Analysis: Using tools like Google Analytics to track key metrics—such as traffic, engagement, and conversion rates—to measure ROI and refine future strategies.
• Collaboration: Working closely with cross-functional teams, including designers, product marketers, and sales professionals, to ensure brand consistency.

Key Skills & Requirements

• Writing & Editing: Exceptional storytelling skills and the ability to adapt tone and voice for different audiences and mediums.
• Technical Proficiency: Hands-on experience with WordPress, social media management platforms, and SEO tools, along with Adobe Creative Suite and Adobe Premiere Pro video editing software.
• Analytical Thinking: Ability to interpret complex data and translate insights into actionable marketing tactics.
• Project Management: Strong organizational skills to manage multiple deadlines and coordinate with internal/external contributors.

​Qualifications:

• Previous experience in marketing, journalism, video editing or other related fields
• Familiarity with quantitative and qualitative data collection
• Strong analytical and critical thinking skills
• Strong communication and presentation skills
• Ability to work well in teams