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As part of Home Chef's Marketing team, this role plays a central role in the production of performance-based social media content across paid and organic channels. Working collaboratively within the video team, this position is the hands-on creative engine for PMT content—taking creative direction from the Performance Content Lead and executing it end to end to produce video that drives measurable consumer engagement and supports Home Chef's performance marketing goals. The ideal candidate brings advanced shoot-and-edit production skills and the ability to turn briefs and creative direction into high-performing short-form content. Expertise in on-camera and UGC-style production, a nuanced command of platform-specific trends, and data-informed storytelling instincts are essential for success in this fast-paced, collaborative environment. Just as important, this is a versatile, do-it-all creative role: the ideal candidate also brings light copywriting skills—crafting punchy hooks, captions, VO scripts and on-screen text in Home Chef's voice—and basic design fluency to produce simple graphics, thumbnails, and work within templated assets that keep content polished and on-brand.

Detailed Responsibilities

Video Creation:

• Drive development of performance-focused creative concepts from a deep understanding of what converts—applying independent judgment to develop hooks, formats, and narratives that resonate with Home Chef's target consumer and meet paid media objectives
• Execute the full production process for performance social content in collaboration with the video team—including on-camera shooting, UGC-style and lifestyle formats, shot lists, storyboards, and editing—from concept through final delivery
• Utilize Adobe Premiere Pro + After Effects editing software to edit high-quality videos that engage our target audience across various social media channels
• Optimize videos for different social media platforms by adhering to their specific formatting and duration requirements
• Write the words that carry the work—hooks, captions, on-screen text, and short scripts—in Home Chef's voice and each platform's native style
• Create light supporting design—simple graphics, text overlays, thumbnails, and templated end cards—to keep content polished, consistent, and on-brand
• Exercise independent creative judgment in evaluating content quality and effectiveness, incorporating team feedback to continuously raise the standard of video output

Cross functional collaboration

• Actively contribute to performance creative brainstorms by bringing original data-informed insights—synthesizing platform research, competitive analysis, and audience behavior to contribute to new content directions for Home Chef's paid and organic social channels
• Use performance campaign data, audience insights, and Home Chef business priorities to inform creative development and iteration decisions—bringing a results-oriented perspective to team creative discussions

Asset + Footage Organization and Maintenance

• Systematically label and organize raw footage, edited versions, and final cuts in an intuitive file structure for easy retrieval
• Ensure all media assets follow consistent naming conventions to streamline collaboration and avoid confusion
• Build and maintain organized libraries of footage, graphics, sound effects, and other assets, making them readily available for future projects
• Schedule and manage regular backups of all footage and project files to protect against data loss
• Work closely with editors, producers, and creatives to ensure that all footage is properly stored and shared according to project timelines and needs

Social Channel Research:

• Continuously monitor platform trends, algorithm shifts, and competitor creative to proactively surface new performance content opportunities—translating research into actionable creative strategies for the team 
• Document video content-related processes and guidance for future reference

This position requires 0% travel.

Qualifications

The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

• A four year degree program at an accredited college or university or equivalent work experience
• Proficient in on-camera production, UGC-style and lifestyle shooting, and video editing, with hands-on experience using Adobe Premiere Pro + After Effects; strong understanding of what makes performance creative work across paid social platforms
• Strong creative instincts paired with analytical thinking—comfortable using performance data to evaluate content effectiveness and inform creative decisions
• Light copywriting ability—comfortable writing short-form social copy, hooks, captions, and on-screen text that fit a brand voice and convert
• Basic design fluency—able to build simple graphics, text overlays, thumbnails, and templated assets in tools such as Canva, Figma, or Adobe Photoshop/Illustrator
• Excellent communication skills with the ability to communicate ideas, present work, and execute on feedback
• Ability to manage a high volume of performance creative deliverables in a collaborative team environment, pivoting quickly based on platform trends, campaign needs, and performance insights without sacrificing quality
• A portfolio showcasing previous video projects or relevant work samples is highly desirable, with any copywriting or design samples a plus