Hatchet Hardware

Feed & Farm Specialist (Experienced)
JOB DESCRIPTION
Equine Outside Sales Representative
Hatchet Hardware - Farm & Feed Division
Hatchet Hardware is growing our farm, feed, and equine business, and we are looking for an experienced Equine Outside Sales Representative to help us build strong relationships with horse owners, barns, trainers, farms, and local equine customers.
This is not just a store sales position. We are looking for someone who can get out into the community, understand customer needs, recommend the right feed and supplies, and help grow our equine business across the market.
Equine experience is required. A strong background in horse nutrition, feed sales, barn management, or the equine industry is highly preferred.
About the Role
The Equine Outside Sales Representative will call on horse owners, barns, farms, trainers, and lifestyle animal customers within our market area. This position will focus on consultative selling by learning each customer's feeding program, understanding their goals, and recommending feed, forage, supplements, bedding, and supplies that fit their needs.
You will help customers make informed decisions while growing sales for Hatchet Hardware's farm and feed business.
Responsibilities
Grow Hatchet Hardware's equine feed, bedding, forage, supplement, and farm supply business.
Develop new business with horse owners, barns, trainers, farms, and equine facilities.
Build and maintain strong relationships with local customers.
Visit customers in the field to understand their feeding programs and product needs.
Recommend feed and supply options based on customer goals and animal needs.
Work with store teams to support special orders, deliveries, and customer follow-up.
Help organize customer events, feed clinics, vendor training, and local equine promotions.
Represent Hatchet Hardware professionally in the local farm and equine community.
Provide excellent customer service and product knowledge.
Preferred Experience
Strong equine background required.
Horse nutrition or feed sales experience preferred.
Experience working with barns, farms, trainers, or lifestyle animal owners is a plus.
Knowledge of brands such as Purina, Nutrena, Triple Crown, Blue Seal, Tribute, ProElite, or similar feed lines is helpful.
Retail, outside sales, or customer relationship experience preferred.
Qualifications
Strong communication and relationship-building skills.
Self-motivated and comfortable working independently.
Sales-driven with a focus on growing customer accounts.
Professional, dependable, and organized.
Ability to travel within the local market area.
Valid driver's license required.
Weekend availability may be needed for events, clinics, or customer support.
Benefits
Competitive hourly pay.
Paid training.
Employee discounts.
Paid time off.
Mileage reimbursement for approved travel.
Health, dental, and vision insurance available for eligible employees.
401(k) options available for eligible employees.
Opportunity to grow with a locally owned Ace Hardware farm and feed business.
About Hatchet Hardware
Hatchet Hardware is a locally owned Ace Hardware retailer with a growing farm and feed division. We serve our communities with hardware, farm supplies, animal feed, bedding, forage, pet products, and local service.
We are part of the Ace Hardware family, but we are independently owned and operated. Our goal is to be more than just a store. We want to be a trusted partner for local farms, horse owners, homeowners, and businesses.
If you have equine experience, enjoy working with customers, and want to help grow a local farm and feed business, we would like to hear from you.
Pay Range: $23 - $27 per hour