Hx Expeditions

Key Responsibilities & Deliverables: Strategic Market Leadership:

• Translate global marketing strategy into clear regional plans for the Americas, defining market priorities, growth opportunities and investment focus.
• Shape the long-term marketing strategy for the Americas, influencing regional growth priorities, customer acquisition strategy, distribution channel development and investment allocation.
• Provide leadership and direction to the regional marketing team, ensuring activity is aligned to business objectives, brand standards and commercial priorities.
• Use market, customer and competitor insight to identify opportunities that accelerate brand awareness, market share and guest acquisition.
• Partner with Global Marketing leadership to influence enterprise-wide marketing strategy, providing regional insight that informs global priorities and investment decisions.

Demand Generation, Trade Marketing & Brand Growth:

• Own the regional acquisition, trade marketing and demand generation strategy across paid, owned, earned, trade and partner channels.
• Lead the development and delivery of annual and seasonal trade marketing plans for the Americas, ensuring activity supports agreed sales priorities and commercial growth targets.
• Share accountability with Commercial, Revenue Management and Sales leadership for delivery of regional growth objectives, including revenue, market share, customer acquisition and partner performance.
• Lead strategic marketing investment decisions across the Americas, balancing short-term commercial performance with long-term brand growth objectives.
• Own the marketing relationship with major consortia, key trade partners and strategic partner accounts, ensuring joint plans are commercially focused, well-governed and measured.
• Lead co-op marketing planning, prioritisation and budget allocation, ensuring investment is directed to the highest-value partner opportunities and linked to clear performance expectations.
• Own the strategic prioritization of multimillion-dollar marketing investments across markets, channels, partners and customer segments.
• Provide executive-level reporting on marketing effectiveness, return on investment, customer acquisition costs and commercial contribution to regional leadership.
• Drive brand awareness, consideration and conversion activity that contributes to revenue, pipeline growth, partner engagement and customer acquisition.
• Ensure regional campaigns, content and channel activity reflect HX brand positioning while being relevant to local market, trade and partner needs.

Commercial & Cross-Functional Partnership:

• Partner closely with Sales and Revenue Management to agree market priorities, campaign focus, promotional activity and partner marketing plans that support commercial objectives.
• Work with Sales leadership to define where marketing support is required across strategic accounts, consortia, hosted events, trade campaigns and high-value partner opportunities.
• Ensure the market has the tools, assets, content and campaign support required to drive commercial delivery across direct, trade, consortia and partner channels.
• Share market intelligence, customer insights, partner feedback and competitor activity to inform global marketing, product and commercial decision making.
• Lead complex, cross-functional initiatives with regional and global impact

Operational Excellence:

• Manage the regional marketing and co-op marketing budget, ensuring resources are allocated to the highest-value market, trade and partner opportunities and delivered within agreed financial parameters.
• Establish performance measurement frameworks that enable clear ROI reporting on regional campaigns, partner activity, co-op investment and trade marketing effectiveness.
• Lead regional agency, partner and supplier activity where relevant, ensuring quality of execution, governance and consistency with global standards.
• Contribute to broader team and business priorities as needed.
• Thinks sustainably and brings this mindset to their team and partners.
• Champions the HX Spirits

Requirements

• Extensive experience leading regional or multinational marketing organisations.
• Strong strategic marketing and brand leadership capability, with experience translating global strategy into market execution.
• Demonstrated expertise in demand generation, integrated marketing, trade marketing and full-funnel performance across paid, owned, earned and partner channels.
• Experience leading trade marketing plans, consortia relationships, partner campaigns and co-op marketing programmes.
• Strong commercial acumen and ability to connect marketing investment to business outcomes.
• Experience managing marketing budgets, resource allocation and ROI measurement.
• Proven ability to influence cross-functional stakeholders within a matrix organisation.
• Strong analytical capability and experience using data, insights and performance reporting to improve decision making.
• Experience leading agency and external partner relationships.
• Relevant degree in Marketing, Business or related discipline.
• Tech-forward and adaptable, with a proven ability to quickly learn new systems.
• Proficiency in MS Office applications including Outlook, PowerPoint, Word, and Excel.
• Cruise, Travel, hospitality or luxury sector experience beneficial but not required.

Key Personal Attributes / Behavioural Competencies:

• Demonstrates strategic thinking and sound commercial judgement.
• Builds strong relationships and collaborates effectively across functions, markets and senior stakeholders.
• Leads through influence in a matrix environment, balancing global standards with local market needs.
• Maintains pace, focus and quality while managing competing priorities.
• Communicates clearly and effectively at all organisational levels.
• Demonstrates resilience, adaptability and a continuous improvement mindset.
• Acts with integrity, accountability and ownership for business impact.

Salary for this position is $155,000 to $195,000 based on experience.

HX provides a benefits package which includes competitive compensation, employer paid Medical, Vision, Dental, EAP, Retirement with 4% match, 11 paid Holidays, Vacation 3 weeks, 9 personal days and employee discounts.