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This position will represent GVSU to prospective students, parents, secondary school counselors and other individuals or organizations involved in the college selection process. This position will manage assigned recruitment territory through prospect relationship management, leveraging partnerships, relationships, and admissions and enrollment data to maintain consistent recruitment activity, to increase prospective student interaction, and influence admission yield.

Salary & Benefits:

$51,000 - $55,000, commensurate with experience

• Comprehensive benefits package including medical, vision, dental, life insurance, generous employer retirement contributions, wellness resources, and tuition waiver effective on date of hire.

Primary Duties:

• Represent GVSU both on and off-campus to prospective students, parents, secondary school counselors, and other individuals or organizations involved in the college selection process.
• Advise prospective applicants on the admissions process, academic programs, support resources, and opportunities at the university through in-person and virtual appointments, small group presentations, phone calls, and emails.
• Manage assigned recruitment territory through prospect relationship management, leveraging partnerships, relationships, and admissions and enrollment data to maintain consistent recruitment activity, to increase prospective student interaction, and influence admission yield.
• Review materials submitted by applicants for the purposes of making admission decisions.
• Develop and implement recruitment and yield projects as assigned.
• Participate in information sessions, open houses, and other recruitment and yield events.
• Perform other duties as required/assigned by leadership.

Required Knowledge, Skills, And Abilities:

• Bachelor's degree.
• Minimum of two (2) years of experience in customer service, recruitment, education, sales, or related field.
• Strong cross-cultural skills.
• Strong presentation, interpersonal, written, and verbal communication skills.
• Commitment to GVSU's vision of inclusion and equity.
• Valid driver's license and ability to travel to remote locations and to load and transport admissions materials, displays and other equipment.
• Ability to work evening and weekend hours required throughout the year, especially during the fall travel season.

Preferred Knowledge, Skills, And Abilities:

• Higher education experience.
• Experience with customer relationship management systems (CRM).
• College/university admissions experience or experience working with middle school or high school audiences.
• Bilingual in Spanish.

Working Conditions:

• Monday through Friday, with evening and weekend work required throughout the year.
• Admissions recruitment occurs primarily by in-person appointments, but also by small group presentations, zoom appointments, phone calls and emails.
• Extensive travel is required.

Working Conditions:

• Monday through Friday, with evening and weekend work required throughout the year.
• Admissions recruitment occurs primarily by in-person appointments, but also by small group presentations, zoom appointments, phone calls and emails.
• Extensive travel is required.

Department/Division: Admissions Office, Enrollment Development and College Futures

Campus: Allendale, MI

How to Apply: A cover letter and resume are required. The system will allow you to attach these documents electronically. Apply online at GVSU Careers. If you have questions about the position or the posting, please contact Faye Spears at spearsf@gvsu.edu. If you need technical assistance, please contact Human Resources at hro@gvsu.edu.

Applicants must be legally authorized to work in the United States and must not require sponsorship now or in the future.

Application Deadline:

Review of applications will begin on August 25, 2026, and the posting may be closed at any time at the discretion of the university.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must have the physical stamina to work long hours and/or more than 5 days per week. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The information contained in this job description is for compliance with the Americans with Disabilities Act as amended by the ADA Amendment Act (2008), Section 504 of the Rehabilitation Act of 1973, and other applicable federal and state laws that prohibit discrimination on the basis of disability. GVSU will provide reasonable accommodations to qualified individuals with disabilities upon request.Seewww.gvsu.edu/equalopportunity/. TDD Callers: Call Michigan Relay Center at 711 (in State) or 1-800-833-7833 (out of State).

Grand Valley State University is an Antidiscrimination/Equal Opportunity Employer, which includes providing equal opportunity for protected veterans and individuals with disabilities. University policy extends protections to additional identities.