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The Media Supervisor oversees a team of Senior Media Planners, Media Planners and Assistant Media Planners, reporting to the AMD and/or Media Director (based on account structure). The Supervisor acts as the strategic lead and a focal point of the account for the client & internal team, seeing the big picture to tie cross-channel media plans & insights back to client goals. As a Media Supervisor, success is no longer measured individually, but is measured by the success of their team of planners. The Supervisor will make the team stronger through strategic media guidance, challenging and inspiring them, and optimizing workflow efficiency.

• Team Management   
  • Review Planners’ and AMP goals, including overseeing the Planner’s management of the AMP onboarding and training progress. Regularly check in on the teams’ goals to ensure progress and identify any gaps  
  • Guide Planner(s) in management of their AMP direct reports, coaching and strengthening management skill set   
  • Meet with the Planner & AMP team daily to review & prioritize deliverables, optimizing the team’s workload and time to best manage dynamic client needs 
  • Organize and streamline large projects (RFPs, QBRs, creative updates, etc), defining clear deadlines and check-in points, delegating appropriately across the team  
  • Conduct thorough QAs to ensure all work is fully accurate / client-ready, seeking final reviews from AMD/Director and account team as necessary  
  • Proactively keep managers up to speed on media updates as well as your goals and growth, and team happiness and growth. Communicate wins, losses, concerns, areas to improve workflow
  • Embrace and encourage a culture based on team work, collaboration, and support
  • Where there are gaps in knowledge/unfamiliar obstacles, inspire team to problem solve, research and be empowered to learn & educate everyone 
  • Cross-discipline partnership 

• Media Strategy & Plan Development   
  • Act as client liaison in partnership with account team   
  • Construct & lays out strategic media vision in partnership with AMD/Dir, allowing Planners to provide input and carry out execution  
  • Develop strategy and guide negotiations/buying across a wide breadth of media channels as applicable, including digital, EHR, TV, print, radio, OOH, collaborating in partnership with channel leads across Social, Video 
  • Negotiate larger publisher partnership buys and joins most publisher meetings to support planner conversations 
  • Lead initial brainstorm & guidance of how to represent the “media story” to address client needs, reviewing & giving feedback to strengthen planners’ work  
  • Participate in creating the media plan presentation, coordinating across channels, laying out the overall flow, and conducting rounds of internal reviews and feedback
  • Guide Planners’ research via eMarketer, comScore, Kantar, SQAD, or equivalent media tools; conduct eMarketer research to evaluate media industry trends and shape strategic planning guidance
  • Oversee creation of RFP materials and pressure checks Planners’ evaluation of partner proposals and media recommendations to ensure cost efficiency and fit within strategic imperatives
  • Present high level media strategy to clients, and practice with Planners in their presentation of key sections of the media plan, advising on delivery and voiceover content 
  • Cross-discipline partnership 
• Media Plan Management & Execution -
  • Maintain meticulous record of overarching media budget changes (cuts, incremental) confirming updates with Planners 
  • Keep a pulse on the team’s management of media plan, IOs, pacing, brand safety, trafficking and creative management to assure accuracy and timely upkeep
  • Rigorously QA accounting sheets to ensure alignment with media plan budgets and fees, providing final sign off for accounting team 
  • Act as resource for trafficking and campaign set up, helping navigate nuances with partners and campaign execution, conduct final QA of trafficking 
  • Cross-discipline partnership

 

• Partner Relationships/Management  
  • Leads larger partnership negotiations (that are either client or agency-level) and oversees client mandated added value conversations (rebate), delegating pieces to Planner. 
  • Oversees media relationship with creative agency partners (in partnership with Account team) guiding communication such as creative best practices, asset & specification requirements and performance collaboration, in order to provide integrated communication back to client.
  • Scopes out new opportunities, betas, first-to-market ad products, industry trends to share out with Planning team and assign deeper research and POV writeups  
  • Supervises Planner negotiation of publisher buys (using SQAD or agency benchmarking), acting as final review of contracts to ensure alignment to agreed upon rates and favorable terms (net payment, cancellation clause)  
  • Observes Planner/AMP publisher conversations to monitor timeliness of responses, appropriate questions and feedback, negotiations, and improve relationship  
  • Guide planning team in resolving difficult partner situations, negotiating make-goods where needed, and proactively owning up to and resolving mistakes  
  • Supervises Planner/AMP communication with measurement partner (Crossix, IQVIA, etc), contributing strategic and operational guidance, aiding in interpretation of reporting, QAing data sends  

 

• Reporting    
  • Analyze media impact on real world outcomes tied to business impact (sales, scripts), coordinating with analytics team for deep analysis 
  • Lead initial brainstorm & guidance of how to represent the “media story” to address client needs, reviewing & giving feedback to strengthen planners’ work  
  • Helps team digest, analyze and synthesize complex media data and stories into succinct, client-friendly output 
  • Reviews and provides feedback of the Planner’s and channel leads’ media analysis and write up on all reporting deliverables (client determined cadence) 
  • Ties together cross channel learnings and campaign wide insights to craft overall performance executive summary  
  • Presents executive or overarching media performance summaries to clients, with Planners presenting details and Supervisor clarifying, adding color, and assisting with questions as needed 
  • Cross-discipline partnership
• Media Innovation  
  • Identify innovative programs to evolve media plans; guide Planners through evaluation and recommendation POVs around new opportunities
  • Help educate clients and key stakeholders on new capabilities and emerging opportunities worth deeper exploration via regular vendor meeting participation and constant communication with Planners
  • Stay up to speed on media consumption habits and advertising trends via regular eMarketer research and browsing newsletters 

The Media Supervisor’s key skills-set includes creative problem solving (not being intimidated by ambiguity or problems without established best practice solutions), ability to think strategically and critically, envisioning and steering the team toward the goals of all projects. Project- and team- management skills, with ability to prioritize, delegate and establish deadlines for the team. Great attention to detail but ability to see big picture and guide the team appropriately; deep analytical skills, math proficiency, strong negotiation skills.

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