Good Clean Dog Hq

Description:

Position Overview 

Good Clean Dog is a fast-growing startup on a mission to disrupt the dog-grooming industry by creating a better experience for dogs, the people who love them, and the professionals who care for them.

We’re looking for a part-time Social Video Content Specialist to create compelling, high-performing content that brings the Good Clean Dog brand to life. This person will develop concepts, write scripts, execute content shoots, capture and edit short-form video, and use performance insights to continually improve the work.

This is not a traditional videographer or social media management role. Expensive equipment and cinematic production experience are not the priority. We’re looking for someone who understands what earns attention on social media and can turn customer insights, cultural trends, and everyday moments inside our shops into content people want to watch, save, share, and act on.

Through that content, this person will help build the world of Good Clean Dog by introducing audiences to our people, dogs, experiences, point of view, personality, and recurring stories in a way that makes the brand feel distinctive, familiar, and worth following.

What You’ll Do

• Develop social-first video concepts based on audience insights, pet parent pain points, brand priorities, platform trends, and everyday moments inside our shops.
• Write concise scripts with strong hooks, engaging storylines, and a clear vision for the response each piece should generate.
• Plan and execute recurring content shoots featuring dogs, pet parents, team members, creators, and the Good Clean Dog experience.
• Capture and edit short-form video for platforms such as Instagram Reels and TikTok.
• Direct employees, customers, and other nonprofessional on-camera talent so content feels natural and relatable.
• Help develop recurring stories, personalities, creative formats, and visual cues that make Good Clean Dog’s content recognizable.
• Create variations of hooks, messages, formats, lengths, and calls to action when appropriate.
• Review content performance with the Marketing Director and apply those insights to future concepts and edits.
• Organize footage and creative assets so strong moments can be repurposed across multiple pieces of content.
• Collaborate with internal team members and agency partners to maintain a reliable content pipeline.

What Success Looks Like

• A reliable pipeline of relevant, recognizable, and on-brand social video content.
• Content delivered consistently within the hours established for the position.
• Strong concepts built around clear audience insights and compelling opening hooks.
• Continued improvement in retention, engagement, sharing, and other performance indicators.
• Repeatable formats that can be efficiently produced across different dogs, people, and locations.
• Content that helps more pet parents discover, understand, follow, and choose Good Clean Dog.

Requirements:

What We’re Looking For

• 3+ years of experience creating social-first content for a brand, agency, media company, or independently developed platform.
• A strong portfolio of short-form video demonstrating concept development, scripting, shooting, and editing.
• A deep understanding of Instagram Reels, TikTok, and what earns and maintains attention on social media.
• Strong instincts for hooks, pacing, storytelling, audience psychology, and platform trends.
• The ability to independently take content from initial insight and concept through shoot, edit, and performance analysis.
• Experience directing employees, customers, creators, or other nonprofessional talent on camera.
• Working knowledge of retention, watch time, completion rate, shares, saves, engagement, and conversion metrics.
• Experience using performance data to test creative variables and improve future content.
• A strong sense of brand and the ability to create content that feels consistent, recognizable, and uniquely Good Clean Dog.
• A proactive, collaborative, and organized working style.
• Comfort working on location and around dogs of different breeds, sizes, and personalities.
• Ability to travel between Good Clean Dog locations throughout the St. Louis area for content shoots and collaboration.
• Availability for occasional content shoots outside standard business hours, when needed.
• Genuine enthusiasm for Good Clean Dog’s mission, a passion for dogs (or at least like them A LOT), and the opportunity to help build a growing brand.

We care more about your ideas, social instincts, and ability to create effective content than your degree, equipment, or experience with high-end production software.

We recognize that great social content creators build their skills in many different ways. Professional brand experience is valuable, but a compelling portfolio of personal, freelance, or independently created work will also be considered.

 Compensation & Work Structure

• Employment type: Part-time employee
• Schedule: Approximately 20–25 hours per week
• Compensation: $32–$42 per hour, based on experience, portfolio, and demonstrated ability to create high-performing social content
• Reports to: This position reports to Good Clean Dog’s Director of Marketing
• Work structure: Hybrid remote and in-office in St. Louis, with regular in-person work at Good Clean Dog's headquarters in Brentwood, Missouri

Please include a resume and a portfolio showcasing relevant work with your application for consideration.