GOFO

Company Description

GOFO is a global last-mile network operator that leverages advanced technology to deliver high-efficiency, reliable solutions for e-commerce platforms and brand clients. Guided by the principle “Drive Efficiency, Deliver Trust,” the company combines intelligent technology with localized operations to build a scalable, digitally-enabled delivery network. GOFO excels in areas like network planning, hub and linehaul design, intelligent dispatch, and service quality governance. With over 2,000 employees worldwide, GOFO operates across North America and Europe, continuously optimizing delivery efficiency and customer experience. The company is committed to setting new standards in last-mile logistics through innovation and data-driven decision-making.

Responsibilities

• Align HR strategies with regional business objectives by developing and implementing HR initiatives that support organizational goals within the assigned region.
• Lead and develop the regional HRBP team, providing guidance, coaching, and performance oversight to ensure effective execution of HR programs across recruitment, employee relations, performance, and training.
• Oversee regional recruitment efforts, including hiring strategy, channel optimization, and staffing support for critical and high-volume positions to ensure timely and high-quality talent acquisition.
• Manage complex employee relations cases within the region, including investigations, conflict resolution, disciplinary actions, and risk mitigation to ensure compliance and organizational stability.
• Drive performance management processes, including goal-setting alignment, performance calibration, and follow-up on Performance Improvement Plans (PIPs) to elevate team and individual performance.
• Support organizational development and talent management, including workforce planning, talent reviews, succession planning, and building leadership pipelines for key positions.
• Identify and address training and development needs within the region by designing and delivering leadership development, functional skills training, and employee development programs.
• Enhance employee engagement and company culture by leading regional engagement initiatives, communication programs, and cultural activation activities.
• Analyze HR metrics (turnover, staffing efficiency, performance distribution, ER cases, etc.) and provide data-driven insights to regional and senior leadership.
• Support change management initiatives, including organizational restructuring, policy implementation, and process optimization within the region.
• Collaborate on compensation and benefits projects, providing salary analysis, recommendations, and ensuring regional consistency aligned with corporate HR guidelines.
• Ensure HR compliance by monitoring adherence to labor laws, HR policies, and regional regulatory requirements, identifying risks and proposing corrective actions.

Requirements

• Bachelor’s degree in Human Resources, Psychology, Business Administration, or a related field; Master’s degree preferred
• 5 years of progressive HR experience, including at least 3 years in HRBP roles; experience supporting multiple sites or regions is strongly preferred.
• Strong knowledge across key HR functions including recruitment, employee relations, performance management, training & development, and organizational development.
• Proven team leadership experience, with the ability to guide, mentor, and develop HR team members.
• Strong business acumen, with the ability to understand operational needs and translate them into effective HR strategies.
• In-depth knowledge of employment laws and HR compliance, with strong risk assessment and problem-solving abilities.
• Excellent communication, stakeholder management, and influencing skills; able to work with senior leaders and drive HR initiatives effectively.
• Strong analytical skills, with the ability to interpret HR data, identify trends, and provide strategic recommendations.
• Demonstrated ability to manage change, support organizational transformation, and optimize HR processes.