Format Press

Art Director / Creative Director

About the Role

• We are looking for an experienced Art Director / Creative Director to take ownership of the visual and creative standard of our client work.
• This person will be the central authority within Format Press for how our clients' brands are interpreted, organized, presented, and executed across print, promotional products, apparel, gifting, presentations, portals, campaigns, and other branded materials.
• This is both a creative leadership role and an operational ownership role.
• The right person must have excellent taste, strong judgment, leadership ability, attention to detail, and the ability to create systems that allow a growing creative department to produce consistently strong work.
  Key Responsibilities
  

Client Brand Ownership

• Take ownership of client brand assets beginning during onboarding.
• Review incoming logos, brand guidelines, colors, fonts, artwork, templates, facility information, and related materials.
• Establish clear standards for how each client's brand should be presented.
• Ensure correct use of brand colors, imprint colors, logo treatments, item colors, typography, and other brand elements.
• Maintain a structured and reliable system for client artwork and brand files.
  

Creative Direction

• Establish the visual direction for client work across print, promotional products, apparel, gifting, presentations, catalogs, portals, and campaigns.
• Determine how mockups, presentations, and branded concepts should look and feel.
• Review work produced by designers and maintain a high creative standard.
• Step in personally on important projects when senior creative involvement is needed.
• Develop concepts and creative directions for high-value or strategically important initiatives.
• Ensure client work is visually strong while remaining commercially practical and appropriate to the client's audience.
  

Team Leadership

• Lead and direct designers and other creative resources.
• Delegate work appropriately based on skill level, urgency, and complexity.
• Provide clear feedback and creative direction.
• Develop designers rather than simply correcting their work.
• Establish templates, systems, standards, and workflows that improve creative consistency and efficiency.
• Know when to delegate and when a project requires direct involvement.
  

Client Collaboration

• Participate directly in client conversations when creative expertise is needed.
• Advise clients regarding brand presentation, visual direction, imprint colors, item colors, campaigns, and other creative decisions.
• Translate client goals into strong creative direction.
• Present and defend creative recommendations intelligently while remaining open to client and business realities.
  

Campaigns & Catalogs

• Lead creative development for seasonal campaigns and larger client initiatives.
• Develop client-facing concepts around holidays, employee appreciation, events, recruitment, resident engagement, corporate gifting, and other programs.
• Take responsibility for Format Press seasonal catalogs and promotional presentations.
• Oversee materials used to present Format Press capabilities and ideas to clients.
• Ensure our own presentation standard reflects the quality we expect clients to trust us with.
  

Qualifications

• Significant professional graphic-design and art-direction experience.
• Exceptional command of typography, layout, branding, composition, and visual hierarchy.
• Advanced Adobe Creative Suite skills.
• Strong creative judgment and ability to explain why one creative direction is stronger than another.
• Leadership experience managing or directing designers.
• Strong delegation and project-management abilities.
• Able to balance creative excellence with deadlines, client objectives, budgets, and production limitations.
• Strong client-facing communication skills.
• Highly organized and capable of building scalable creative systems.
• Low-ego confidence: capable of strongly advocating for an idea while changing direction when the better solution becomes clear.
  

Strongly Preferred

Experience in one or more of the following is a major advantage:

• Nursing home, senior living, healthcare, or healthcare marketing.
• Promotional products, branded merchandise, corporate gifting, apparel, or print.
• Multi-location brands or organizations requiring consistent brand execution across many facilities.
• Building catalogs, promotional campaigns, product presentations, or company-store creative systems.

Format Press is a powerhouse in healthcare marketing and printing, setting benchmarks for precision and scalability. We rely on full-stack process automation to drive efficiency and impact, and we’re looking for a Workflow Automation Specialist to optimize our pipelines, deploy integrations, and build workflows that simply don’t break.