Fortheveteran

ForTheVeteran is hiring a high-performing Demand Generation & Performance Marketing Manager to own and scale our paid acquisition engine. This is an opportunity to lead six-figure monthly media budgets, drive measurable growth, and help expand awareness for a fast-growing company serving veterans nationwide.

We’re seeking a data-driven marketer with deep expertise in Meta Ads, Google Ads, and performance analytics who can build, optimize, and report on campaigns that generate qualified demand at scale. This is a hands-on growth role for someone who loves building campaigns, scaling winners, and owning results.

What You’ll Do

Own strategy, execution, and optimization of paid media across:

• Meta Ads / Meta Business Suite
  
• Google Ads (Search, Display, YouTube)
  
• Retargeting and funnel campaigns
  

Drive performance and budget management:

• Manage and optimize six-figure monthly ad spend
  
• Improve CPA, CPL, CAC, ROAS, and CVR
  

Analytics, reporting, and insights:

• Build dashboards and reporting using GA4, Looker Studio, Zoho, and platform analytics
  
• Analyze campaign, funnel, audience, and attribution data to uncover actionable insights and deliver recommendations for scalable growth
  

Testing and optimization:

• Develop creative testing frameworks for ad copy, offers, and landing pages
  
• Run creative, audience, and landing page experiments to improve performance
  

Cross-functional collaboration:

• Partner with Intake (sales) to improve lead quality, CRM reporting, and closed-loop attribution
  
• Collaborate cross-functionally with leadership, creative, sales, and operations
  
• Identify expansion opportunities across emerging channels
  
• Partner with internal resources including landing page developers, ad creative designers, and other members of the marketing team
  

RequirementsQualifications

• 5+ years experience in demand generation, paid media, or growth marketing
  
• Proven success managing paid budgets of $100K+/month
  
• Must have personally managed and optimized $100K+/month paid media budgets with measurable CPA/CPL accountability
  
• Must have personally launched, optimized, and scaled campaigns inside Meta Ads Manager and Google Ads
  
• Strong hands-on experience with:
  • Meta Ads Manager / Business Suite
    
  • Google Ads
    
  • Google Analytics / GA4
    
• Strong analytical and reporting skills
  
• Experience scaling lead generation or direct-response campaigns
  
• Excellent communication and ownership mindset
  
• Comfortable in a fast-moving remote environment
  

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Preferred Qualifications

• Google Ads Certification a plus
  
• Meta Blueprint Certification a plus
  
• Experience with TikTok Ads a plus
  
• Experience with Reddit Ads a plus
  
• Experience with Zoho CRM / Zoho Analytics a plus
  
• Experience in healthcare, legal, claims, or regulated lead-gen verticals
  

Benefits